How big is the Global Digital Marketing Software market?
According to MarkNtel Advisors study, The Global Digital Marketing Software Market size is projected to grow at a CAGR of around 15.2% during the forecast period, i.e., 2024-30.
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Global Digital Marketing Software Market Trend:
Escalating Deployment of Artificial Intelligence (AI) in Digital Marketing for Personalized Customer Experiences – With an abundance of choices and information available online, consumers are craving tailored interactions that resonate with their individual preferences and needs. Catering to this, brands are recognizing the pivotal role of personalized interactions in fostering customer loyalty and driving conversions in digital marketing. AI technologies facilitate dynamic content creation, adaptive email marketing, and targeted advertising campaigns, enhancing the relevance and effectiveness of brand communications, which is surging its adoption in the market. Brands are adopting AI-driven digital marketing software to provide immediate and personalized support to consumers, enriching their overall experience. To cater to this, digital marketing companies have launched new and innovative AI-driven software, augmenting market growth. For Instance,
- In 2023, Optimonk launched an AI-driven Smart Tags feature offering an entirely new level of customization for onsite retargeting campaigns.
Hence, the surging demand for personalized customer experiences, escalating the adoption of AI-driven digital marketing software, is serving as a significant trend in the growth of the Global Digital Marketing Software Market.
Leading Companies in the Global Digital Marketing Software market:
- Adobe Inc.
- Salesforce, Inc.
- SAP SE
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- Google LLC
- Hewlett Packard Enterprise
- HubSport, Inc.
- SAS Institute Inc.
- Act-on Marketing Automation
- SimplyCast
- Semrush
- Maropost
- Sprout Social, Inc.
- Others
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Global Digital Marketing Software Market Segmentation:
By Component
- Software
- CRM (Consumer Relationship Management) – Market Size & Forecast 2019-2030F, USD Million
- Email Marketing- Market Size & Forecast 2019-2030F, USD Million
- Social Media- Market Size & Forecast 2019-2030F, USD Million
- Search Marketing- Market Size & Forecast 2019-2030F, USD Million
- Content Management- Market Size & Forecast 2019-2030F, USD Million
- Others (Marketing Automation, Campaign Management, etc.) – Market Size & Forecast 2019-2030F, USD Million
- Services
- Professional Services- Market Size & Forecast 2019-2030F, USD Million
- Managed Services- Market Size & Forecast 2019-2030F, USD Million
Out of them all, the software segment is anticipated to hold a major share of the market in the forecast period, owing to the increasing adoption of technologically advanced software solutions by various brands.
By Deployment
- Cloud- Market Size & Forecast 2019-2030F, USD Million
- On-Premise- Market Size & Forecast 2019-2030F, USD Million
By Enterprise Size
- Large Enterprises- Market Size & Forecast 2019-2030F, USD Million
- Small & Medium Enterprises- Market Size & Forecast 2019-2030F, USD Million
By End User
- Automotive- Market Size & Forecast 2019-2030F, USD Million
- BFSI- Market Size & Forecast 2019-2030F, USD Million
- Government- Market Size & Forecast 2019-2030F, USD Million
- Healthcare- Market Size & Forecast 2019-2030F, USD Million
- IT & Telecom- Market Size & Forecast 2019-2030F, USD Million
- Others (Retail & Manufacturing, Media & Entertainment, etc.) – Market Size & Forecast 2019-2030F, USD Million
Regional/ Countries Insight:
- North America
- Latin America
- Europe
- Asia-Pacific
- The Middle East & Africa
North America is expected to hold a significant share of the Global Digital Marketing Software Market owing to the presence of well-known brands, as businesses want a broader target audience to support their content and market their services and goods online.
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MarkNtel Advisors is a leading consulting, data analytics, and market research company that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.
We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.
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