Most packaging is in the form of square or cylindrical. However, what about tube packaging? In comparison to plastic bottles or glass jars, this tube packaging can offer various benefits ranging from its affordability and eco-friendliness.
The application of this packaging is for types of products including creams and gels. This can provide visually pleasing packaging without compromising the integrity and the quality of the product.
From cosmetics, personal care, and other products, many manufacturing companies increasingly utilize this packaging which drives the development of the tube packaging market across the globe. According to a reputable market research firm, GMI Research, the tube packaging market size touched USD 12.7 billion USD in 2023 and would reach USD 20.2 billion in 2031.
This rapid growth is owing to the growing demand for cosmetics and personal care products along with the rising industrialization and rapid urbanization. In addition, various industries increasingly utilize this packaging not only cosmetics but also food, healthcare, among other sectors.
What are The Upsides?
This rising popularity is due to the many benefits and upsides of tube packaging.
- Cost-efficient
Tubes can be a cost-efficient solution for packing. Brands can readily adjust the packaging to align with recent marketing trends through the use of customized artwork. However, tubes might need supplementary packaging for direct display on retail shelves.
- Versatile
Various brands across a wide array of industries can utilize this packaging for numerous products and applications. Household items, personal care products, food, and other sectors use this packaging to protect their products. Its versatility further drives the interest of manufacturing companies to shift the packaging to tube ones.
- Easy and hygienic dispensing
There are multiple head options available in tube packaging, making dispensing clean and effortless. This characteristic enables precise control over product dispensing while preventing spills. Tubes allow complete access and use of the product, unlike plastic and glass containers where residue may remain in corners or at the base.
- Convenience
Squeeze tubes are convenient and portable for transportation. Tube packaging offers a less bulky and lightweight alternative to traditional options, easily portable in a bag for travel purposes. The flip top feature of tube packaging increases convenience by enabling users to flip open the top for easy access to the product, without the risk of misplacing the lid.
- Preserves the efficacy of active components
Tubes feature secure caps and robust exteriors that shield contents from potential contaminants by light, users, or air exposure. Avoiding content degradation and contamination supports brands in upholding a positive reputation among customers and enables customers to maximize their purchase’s utility. Users dispense the tube contents by squeezing it without touching the product directly which reduces the risk of contamination.
In addition, tubes incorporate protective layers such as aluminate laminate to maintain the efficacy of active ingredients which can prevent degradation.
- Wide range of designs
There are limitless design capacities in the tube packaging market. There are various lids and heads designs that can suit different products. If the application of the products is straight onto a surface, then there is a wide array of applicator heads such as brush tips which are widely used for lip gloss or roller balls in the serum products.