Tired of reading just the importance and benefits of Off-page SEO? Want to know the tips and how to implement the same but the information is scattered?
We’re here to guide you for Off-page SEO but today, it’s not about the basics, it’s about the tips. We’ll share all the actions you can take to gain authority, backlinks, credibility as well as visibility.
These tips might seem too general or simple, or you might think that they’re the easiest steps you would’ve ever seen but believe me – this is true – they’re actually easy when you’re committed. We’ll tell you about the off-page – tips for SEO success.
In this blog, we’ve covered the smallest steps and we aren’t going to confuse you. We’ll talk about just one thing at a time
So, hop in!
6 Actions To Take For Off-page SEO
Maybe you are tired of getting accumulated content and by that, I don’t mean that you get content in one place. But, you get content in a complex way which includes more steps in fewer words. And this might be a challenge for most of the people to understand.
To make it easy for you we have shared each of the actions separately, so you can target one at a time and eventually, all at a specific time.
Create Shareable Content
Creating shareable content isn’t a piece of cake. I’m not trying to scare you but, you’ll need to put a lot of effort into the content you put up on your website. Create content like blogs in such a way that it attracts the user and entices them to share it.
To achieve this, you’ll need to put in the right keywords naturally and include facts, new ideas as well and valuable information. The most important thing your content should do is serve the search intent of the user.
Guest Posts
Guest posting means hosting content on another website that is in the same industry as yours. When you post content on someone else’s website, you can put a link to your website which will act as a backlink and attract users to your website.
Through guest posting, you gain authority as it signals the search engine that the other website finds your website as trustworthy and valuable. You also attract the website’s traffic to your website and increase the visibility of your website.
Influencer Outreach
When you contact an influencer who has a great audience and high engagement you can ask them to promote your website. This might not be as easy as it might seem but, once you discover the influencers of your niche and start connecting, you will be able to gain visitors through those influencers.
To make influencer outreach more effective, offer them something in return so that they don’t feel pressured to do the favor. It can be a product, a service or a mention of their services or product on your website.
Broken Link Building
Broken link building is a great hack to put your website link on someone else’s website. You might think how? Well, broken link building is when you find links on someone else’s website that don’t work anymore or lead to some wrong place.
When you find it, you contact the creator and ask them to fix it. With that when you ask them to fix the broken links you can offer them the relevant links from your website to replace those links with. This makes it easy for the creator to make their website error free and they easily put up the links of your website as a replacement.
Social Media Engagement
Suppose you have a social media profile or you created some profiles for your website. With time you grew an audience on various platforms like LinkedIn, Facebook, Instagram and YouTube.
Now, to implement off-page SEO you can use your social media engagement to drive traffic to your website by sharing the benefits of following and visiting your website. You can also give an offer to your audience that makes them visit your website at least once.
There are chances that many people might not engage on the website but those who come back again and engage with you are your true audience or you may call them your target audience.
Answer Questions
As we discussed in the previous section, social media engagement can drive traffic to your website. There are some other similar actions you can take to make your audience familiar with you and gain trust. One of them is answering questions. Now, you might think “How can answering questions make me a trustable person?”
Suppose, you are a dentist and you created a profile on Quora. You started answering questions within your niche. When the right people will find you, they will find the information provided by you as valuable and effective. This will make them feel and trust you as an industry expert and eventually visit your website to gain more knowledge.
Conclusion
We have reached the end but this is not the real end. Off-page SEO includes many more things like sharing videos, sharing images, local citations, creating profiles like Google My Business profiles and forum submissions etc.
These steps not only increase the visibility of your website and help in ranking on search engines but it helps you as well as your website gain authority and credibility. You emerge as an industry expert and a helpful person to your audience.