Connecting with new donors is critical for expanding your nonprofit’s support base and eventually raising more funds for your cause. New donations boost your nonprofit’s funding and engagement. And, if you, as a nonprofit need new donors correctly to manage and develop relationships with these new donors, they can become lifelong supporters of your goal. However, you must first find and connect with these individuals. In this tutorial, we’ll go over the tactics for attracting and engaging new donors.
- Build strong partnerships with other organizations.
Corporate partnerships, as well as coordinating with other local entities (like associations or civic clubs), can have multiple benefits for the organization. They typically offer direct philanthropy donation, in-kind donation options, matching gifts to multiply your fundraising efforts through friends and family’s support, as well as volunteer grants.
You can also reach out to those who participate in these groups — staff, members, etc., and make them individual advocates for your cause. Ask your partners to share the word on behalf of your cause or engage directly with these prospects, using events and volunteer shift opportunities as a starting point.
- Prospective Donor Get-to-Know-You Events
Examples of such events are open houses, guest panel discussions, or meet-and-greets. Besides, these events should advertise locally for your group and its mission/service goals and volunteer opportunities. Follow up with emails to those who attended, asking what they thought of the event and how they could consider further engagement options for them
- Create a prospect list based on donors to other organizations
Look through similar organizations’ annual reports, donor appreciation lists, and newsletters to establish a list of donors. Ask board and staff members if they know anyone on these lists. If so, request that they share information about your group and invite this person to attend one of your events or sign up for your newsletter if you are needing donors.
- Conduct prospective research
Prospect research is an efficient way to interact with new significant donors. Using your internal donor database and other tools, identify prospective donors who are warm toward your organization and can make a larger commitment. Look for individuals who demonstrate both wealth indicators (real estate and stock ownership, big past charity gifts, etc.) and philanthropy indications (previous donations to your organization or related charities, a history of political giving, etc.).
- Build your email list
Focus on gathering email addresses at community events and volunteer opportunities, as well as through your social media outlets. Create a welcome series for new subscribers that discusses your organization’s mission, its impact on the community, and chances for interaction.
Conclusion :
Using these tactics, a nonprofit needing donors can convert new donations into long-term supporters. Then, these supporters might recruit new contributors by sharing their positive experiences, and the cycle begins again.