There may be a classical stereotype about the shy, reclusive author of breakthrough novels. But the reality today is virtually all authors, regardless of their book’s genre, need to be front and center in their marketing. If you research how to market a book, you’ll find many of the most successful tactics require your involvement as the author – books cannot talk, after all. Social media has only added fuel to the author’s visibility fire as fans and the media expect you to be present. Well-times posts are always helpful. If you’re not a natural extrovert, a publicist and media trainer can help you find your promotional mojo.
If you decide to handle some of your media outreach, be prepared to be patient and politely (and gently) persistent. One of the reasons to start early is that the media may not respond to your outreach instantly. It often takes nurturing a pitch over several weeks to bring it to the point of a story or invitation to be interviewed. Anyone worthwhile in traditional or online media receives many pitches, and their time is limited. If you are persistent but not annoying and provide materials explaining you and your book and why they are newsworthy, you can be covered. Your publicist can explain more.
The Internet offers many opportunities for extroverted authors who understand how to promote themselves and their work effectively. Blogging, social media, and podcasting are the most important and popular. The trick is to be in touch with your fans and target audience, giving them multiple opportunities to learn more about you and be encouraged to buy or download your book. Classic marketing theory talks about the point at which someone “tips” to become a buyer, and you want to make it happen. The process involves multiple impressions on target readers reading or watching.
Speaking platforms and online live stream sessions are also highly effective ways to reach your target readers. Arranging them with groups and places where your target readers are present is highly beneficial. If you will handle outreach and pitching directly in some cases, ensure that you make a polished and professional presentation. Remember, other authors are making similar requests, and you want to compare favorably against the competition. Once you get a foot in the door and become better known, you may receive an invitation you didn’t pitch. Select your appearances carefully and wisely.
Business Name:- Smith Publicity, Inc.
Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034
Phone:- 856-489-8654
