Japan Hotel Market Analysis

The Japan Hotel Market is anticipated to grow significantly, with an expected valuation of US$ 26.50 billion by 2032, up from US$ 23.62 billion in 2023. This growth corresponds to a CAGR of 1.29% projected from 2024 to 2032. The surge in the market is primarily driven by technological innovations, including smart rooms, high-speed internet, and advanced mobile applications, which enhance hotel operations and demonstrate the industry’s commitment to providing cutting-edge services.

Japan Hotel Industry Outlook

The Japanese hotel industry is experiencing notable growth, fueled by a robust tourism sector and increasing global interest in the country’s rich cultural heritage and natural beauty. Major cities like Tokyo, Osaka, and Kyoto attract tourists with their historic landmarks, modern attractions, and vibrant culinary scenes. The Japanese government’s efforts to boost tourism through promotional campaigns and infrastructure investments have further stimulated demand for accommodations. Additionally, Japan’s preparation for and hosting of international events, such as the Tokyo 2020 Olympics, has accelerated the development of new hotels and upgrades of existing facilities.

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The industry also observes a rise in domestic travel as Japanese residents explore their country more frequently. Trends such as the growth of luxury travel, the popularity of unique lodging experiences like ryokan (traditional inns), and the increasing use of technology in hospitality services are shaping the market. Japan’s hotel industry is well-positioned for continued expansion, supported by vital tourism, evolving consumer preferences, and strategic investments aimed at enhancing the quality and diversity of accommodations.

Driving Forces of the Japan Hotel Market

Rising Tourism and Global Events

Japan’s hotel market is significantly driven by its thriving tourism sector and the hosting of major international events. The country’s rich cultural heritage, diverse attractions, and events like the Tokyo 2020 Olympics have increased global interest. This influx of international visitors creates sustained demand for hotel accommodations across various categories, from luxury to budget. Moreover, Japan’s strategic efforts to promote tourism through government campaigns and infrastructure improvements have enhanced its appeal as a global travel destination, contributing to higher occupancy rates and encouraging the development of new hotel properties.

Domestic Travel Growth

A key emerging driver in the Japanese hotel market is the rise in domestic travel. Recent trends indicate a growing preference among Japanese residents to explore their country, influenced by travel restrictions, local tourism promotions, and a desire for unique experiences. This shift has increased hotel demand across regions, not just in major cities. The popularity of staycations and regional travel has prompted hotel operators to enhance their offerings and target local consumers, bolstering market growth. Expanding hotel options in less-visited areas also aids in balancing tourism distribution and supporting regional economies.

Technological Innovations and Luxury Trends

The integration of advanced technologies and the rise of luxury travel are reshaping Japan’s hotel market. Modern amenities, innovative hotel systems, and personalized guest experiences are increasingly sought after, with technology enhancing comfort, convenience, and efficiency. Japanese hotels are adopting innovations such as mobile check-in, AI concierge services, and smart room controls to attract tech-savvy travelers. The growing demand for high-end and boutique hotels reflects a trend toward unique, luxury experiences, driving investment and development in the hospitality sector to cater to affluent travelers.

Tokyo Hotel Market

The Tokyo hotel market is robust, driven by vital tourism and business travel. As Japan’s capital and a major international destination, Tokyo attracts millions of visitors annually. This demand fuels various accommodations, from budget hotels to luxury properties. The city’s significant role in global events and its appeal as a business hub contribute to high occupancy rates. Additionally, the growth of domestic travel and staycations has increased demand for local hotels.

Tokyo’s hotel market also benefits from technological advancements, with many hotels incorporating smart technologies and innovative amenities to enhance guest experiences. Investments in new hotel developments and renovations continue to meet travelers’ evolving needs, ensuring Tokyo’s position as a major global city with a strong and expanding hotel market driven by international tourism and local travel trends.

Japan Hotel Company Analysis

Key players in the Japan hotel industry include:

Marriott International Inc.
Hoshino Resorts REIT Inc.
APA Hotels & Resorts
JR Hotel Group
MYSTAYS Hotel Group
Okura Nikko Hotel Management Co. Ltd.
Prince Hotels & Resorts
Route Inn Japan Co. Ltd.

Japan Hotel Company News

June 2022: Hyatt expanded its portfolio with the debut of the Fuji Speedway Hotel in Shizuoka, the first establishment in Japan from the Unbound Collection by Hyatt. The hotel features 120 rooms, including 21 suites, with views of Mount Fuji or the Fuji Speedway racetrack from private balconies.
July 2022: The UK-based hotel chain YOTEL announced the opening of its first hotel in Japan, situated in Tokyo’s Ginza district, featuring fully integrated technologies, motorized SmartBeds, and robotic staff characteristic of the brand.

Market Segmentation

Type:
1. Economy
2. Midscale
3. Upscale
4. Luxury
Business Model:
1. Chain
2. Independent
Sales Channel:
1. Offline
2. Online
Age Group:
1. 18-24 years
2. 25-34 years
3. 35-44 years
4. 45-54 years
5. 55-64 years
Star Rating:
1. 1 Star
2. 2 Star
3. 3 Star
4. 4 Star
5. 5 Star
Gender:
1. Male
2. Female
Region:
1. Tokyo
2. Osaka
3. Fukuoka
4. Hokkaido
5. Kyoto
6. Kanagawa
7. Okinawa
8. Other

Key Player Analysis

All key players have been covered from three perspectives:

Business Overview
Key Persons
Recent Developments & Strategies

Key Players:

Marriott International Inc.
Hoshino Resorts REIT Inc.
APA Hotels & Resorts
JR Hotel Group
MYSTAYS Hotel Group
Okura Nikko Hotel Management Co. Ltd.
Prince Hotels & Resorts
Route Inn Japan Co. Ltd.

FAQs

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A report by Renub Research entitled “Japan Hotel Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028″. Furthermore, the report encompasses a study of competitors and regions and the recent growth in the Japan Hotel Market.

It is anticipated that between 2022 and 2028, the Japan hotel market will expand at a CAGR of 13.30%. Japan obtained the top ranking on the Travel and Tourism Development Index by the World Economic Forum for the maiden time in 2022 (up from top two position in the erstwhile survey in 2019) despite being off-limits to tourists for the previous two years. Japan ranked extremely high for both the quantity of cultural resources and the quality of its infrastructure among the 117 economies included in the index. Aside from its excellent transportation systems and extensive cultural heritage, Japan performed well across the board, coming in ninth for health and hygiene and fifteenth for safety and security.

After more than two years of isolation, Japan finally lifted all travel restrictions related to the pandemic in early October. Since then, the nation has seen an increase in tourists. According to the most recent statistics from the Japan National Tourism Organization, April saw a post-pandemic high of nearly 2 million visitors to the country famous for its cherry blossoms, onsen, and well-known anime movies and series. Japan Hotel Market size is predicted to reach US$26.92 Billion by 2028, is expected to be driven by an increase in tourism, government initiatives, and significant international events.

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As the nation’s tourism sector starts to gain steam, the hotel sector in Japan is displaying encouraging signs of recovery. The Japanese authorities have a goal of attracting 60 Million overseas traffic annually to Japan by 2030. To cater to such a large range of human beings and offer top-notch services, hotel and lodging companies are actively hiring worldwide group of workers. By the 2023, Tokyo’s hotel performance is expected to approach the degrees visible in 2019, and there should be inflation-adjusted increase via 2024. The resort industry’s growth plans are well-balanced compared to the existing supply, mainly whilst as compared to other Asian markets. According to JTB Corporation, Japan’s largest adventure corporation, they anticipate that there can be approximately 21.1 million inbound visits to Japan in 2023, which is prepared -thirds of the visits recorded in 2019 and extra than 4 instances the total visits in 2022.

The booming Japanese tourism market is being supported via a strengthening economy and investments from foreign investors seeking out actual property opportunities. According to MSCI Real Assets, the motel zone in the 1/3-biggest financial system in the world saw nearly ninety eight billion yen (US$691 million) in overseas funding among January and mid-June these 12 months, above 5 instances the 17.8 billion yen in the early year of 2022.

The first quarter of 2023 has endured to grow, largely because of rising hotel rate up until the busy journey week when the cherry blossoms are in complete bloom. The highest occupancy rate for hotel in Japan since changed into 77.6% in March 2023. This changed introduced on by boom in foreign vacationers, especially during cherry blossom season in Tokyo’s Ueno Park location, the restart of financial pastime, and the rest of border controls.

Japanese hotel may additionally view increasing room costs as a chance to enhance the wages in their personnel and the operators’ monetary balance, which had suffered all through the pandemic. Furthermore, a sharp fee increase would possibly lessen demand.

One of the maximum well-known worldwide motel chains, Tokyo Inn Co. Limited serves the majority of the arena’s main traveller hotspots. It has obtained generation from Neurospace Co., Ltd., which creates the SleepTech commercial enterprise that uses technologies to deal with people’s sleep issues. It makes use of an evolving sleep tracking gadget developed in collaboration with KDDI Co., Ltd. Customers can measure the effectiveness way to the napping help characteristic that has been given to Toyoko Inn Co., Ltd. All 430 of the Toyoko Inn’s deliberate houses will use it. Toyoko Inn makes use of newly evolved technologies and improved materials to deliver customers to its selected properties.

The luxury hotel segment in Japan hotel market is expected to grow exponentially in the coming years.

Increased demand for luxury hotels is being seen among wealthy tourists looking for experiences that will serve as status symbols as a result of an increase in inbound tourism, which has been fuelled by eased visa requirements, Japanese cultural allure, and a strong economy. Affluent Japanese consumers are choosing high-end “staycations,” and the government is encouraging domestic travel, which is increasing the demand for upscale lodging. Domestic tourism is also growing in popularity. The global middle class’s wealth, social media influence, and a desire for exclusive experiences have all contributed to the rise of the “luxury traveller” phenomenon, which has increased demand for luxury accommodations. Since more foreign hotel chains have entered the Japanese market, there is more competition, which spurs innovation and investment for the benefit of customers looking for opulent and exclusive lodging.

Hotel Type – Japan Hotel Market has been discussed from two different aspects.

1. High-End Hotel

2. Mid-Scale Hotel

3. Budget Hotel

Online ordering will likely become more popular in the Japan hotel market.

In hotels, there are many advantages for customers who order online. It provides convenience because guests can order food and other services without leaving their rooms, which is beneficial in bigger hotels or resorts. Speed is increased because orders can be quickly placed from rooms, and hotel staff can quickly prepare and deliver the items. A wider range of food and services, such as room service, laundry, and spa services, are available when ordering online. The availability of discounts and promotions for online orders also allows guests to save money. The ability to personalize orders based on preferences for food, delivery window, and payment method further enhances the personalized experiences offered by online ordering.

Ordering Platform – Japan hotel market has been discussed from two angles.

1. Online Hotel Booking

2. Offline Hotel Booking

Competitive Landscape.

Marriott International, Inc., Tokyu Corporation, Park Hyatt Tokyo, Intercontinental Hotels Groups, Kintetsu Group Holdings Co. Ltd., and Hoshino Resorts REIT Inc. are significant players in the Japan hotel market. They stand for many luxurious and reputable hotel brands.

All companies have been covered from 3 viewpoints:

• Overview

• Recent Development

• Revenue

Company Analysis:

1. Marriott International, Inc.

2. Tokyu Corporation

3. Park Hyatt Tokyo

4. Intercontinental Hotels Groups

5. Kintetsu Group Holdings Co. Ltd.

6. Hoshino Resorts REIT Inc.

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