According to TechSci Research report, “India Dietary Supplements Market – By Region, Competition, Forecast and Opportunities, 2029”, India dietary supplements market is anticipated to grow at an impressive rate in the forecast period. This can be ascribed to the rising demand for nutraceuticals with medical benefits such as managing health issues like obesity, cardiovascular disease, cancer, cholesterol, arthritis, and diabetes along with growing preference for personalized nutrition among people are facing gut related issues across the region. Additionally, rapid advances in science and technology, increasing healthcare costs, changes in food laws affecting label and product claims, burgeoning aging population, and rising interest in attaining wellness through diet will escalate the growth of India dietary supplements market in coming years. Besides, emergence of new plant-based proteins such as soy, spirulina, pea, and hemp will further be expected to support the India dietary supplements market growth.
However, the regulation of dietary supplements in India can be complex, and there are strict regulations on the health claims that can be made which can slowing down the growth of India dietary supplements market in the forecast period. Similarly, there is a lot of misinformation about dietary supplements, which can lead to confusion among consumers which may hamper the India dietary supplements market growth during the forecast period. Also, dietary supplements often require long-term treatment, and non-adherence can lead to poor health outcomes. Patients may stop taking medications due to side effects, cost, or other reasons While many dietary supplements are safe when taken as directed, there are still risks associated with their use, such as interactions with other medications which can further restrict the growth of India dietary supplements market.
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The India dietary supplements market can be segmented by product type, form, distribution channel, application, end user, and region.
Based on application, the India dietary supplements market can be segmented into immunity, general health, energy & weight management, bone & joint health, and others. The energy & weight management segment dominated the market in 2022 and is expected to continue maintaining its dominance throughout the forecast period. This can be ascribed to increasing demand for dietary supplements containing proteins and vitamins, which are widely influenced by sports enthusiasts in the form of nutrition bars, sports nutrition supplements, and energy drinks.
Based on distribution channel, the market can be segmented into pharmacies and drug stores, online, supermarkets and hypermarkets, and others. The supermarkets and hypermarkets segment are expected to dominate during the forecast period on account of the rising awareness related to sale level of dietary supplements and they also play a substantial role in the distribution of dietary supplements in India. These large-format retail stores provide a wide range of products, including dietary supplements, under one roof, making it convenient for consumers to purchase them along with their regular groceries.
Major companies operating in India dietary supplements market are:
- Amway India Enterprises Pvt. Ltd.
- Herbalife International India Pvt. Ltd.
- Himalaya Drug Company
- Dabur India Ltd.
- Abbott India Ltd.
- Patanjali Ayurved Ltd.
- GlaxoSmithKline Consumer Healthcare Ltd.
- Sun Pharmaceutical Industries Ltd.
- Piramal Enterprises Ltd.
- Danone India/India
Amway India introduced a new plant-based protein powder called Nutrilite All Plant Protein in 2020, aimed at meeting the increasing demand for plant-based supplements.
Dabur India acquired 100% stake in the personal care brand, “Happily Unmarried” in 2021, aimed at expanding its product portfolio in the health and wellness segment.
Abbott India acquired a 74% stake in NutriHealth in 2020, a company that provides personalized nutrition and wellness solutions to consumers.
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“The trend of personalized nutrition is growing, particularly among individuals with gut-related medical conditions, which will contribute to the increasing demand for dietary supplements in India, during the forecast period. Besides, increasing concern about healthy lifestyles and increasing expenditure on health and wellness is further expected to create lucrative opportunities for the market growth” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Dietary Supplements Market Size, By Product Type (Vitamin, Combination Dietary Supplements, Protein, Herbal Supplements, Fish Oil & Omega Fatty Acid, and Others), By Form (Capsules, Tablets, Powder, Soft Gels, and Liquid), By Distribution Channel (Pharmacies and Drug Stores, Online, Supermarkets and Hypermarkets, and Others), By Application (Immunity, General Health, Energy & Weight Management, Bone & Joint Health, and Others), By End User (Adults, Geriatric, Pregnant Females, Children, and Infants), By Region, Competition, Forecast and Opportunities, 2029”, has evaluated the future growth potential of India dietary supplements market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India dietary supplements market.
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