Author: priyankatechsci

According to TechSci Research report, “India OTG Market By Capacity (Small, Medium, Large) By Power (Below 1,200 Watts, 1,200 to 2,000 Watts, 2,000 to 5,000 Watts, and Above 5,000 Watts) By Distribution Channel (Hypermarket/Supermarket, Multi-branded Electronic Stores, Online, Others) By Application (Residential, Commercial) By Company, By Region, Forecast & Opportunities, FY2027”, India OTG market is expected to witness steady growth for the next five years. OTG is short for oven, toaster and grill and it is a versatile electronic device and can be used for baking, toasting, and grilling. OTG uses heated coil to cook meals and requires less amount of time for setting-up. Thermostat installed in OTG ensures uniform heating of food for cooking purpose. The biggest benefit of using an OTG is that it consumes lower time as compared to microwave or a regular oven. Due to careful considerations by key players in developing OTG, they are able to improve the flavor of the food by maintain crispiness of food and reducing moisture at the same time. Also, OTG are light in weight thus it can be moved around according to requirements of consumers. OTG have higher capacity than microwave ovens and therefore it is more suitable to cook large batches of food such as in fast-food chains or restaurants. OTG consumes less electricity which is major reason for preference of buying by consumers for their households and commercial spaces. Increasing demand for ready-to-eat and frozen foods is fueling the market of OTG in India. Rise in number of working women and busy schedules of consumers in urban areas is expected to fuel the demand of OTG ovens in India. A major part of new households consists of singles who prefer to dine out than preparing food as its time consuming which is paving the way for the growth of OTG in India. Growth of hospitality sector and rise in marriages, functions, or seminars due to presence of large population in India is augmenting in increase the demand for OTG market. OTG are preferred by bakers as it gives more freedom and flexibility to bakers in preparing bread, pasta, cookies, and cupcakes.

Due to the ongoing pandemic COVID-19, lockdown was imposed all over the country. Complete shutdown was observed, and people started practicing social distancing and started following the precautionary guidelines. Imposition of strict regulations and policies by leading authorities led to huge losses bore by manufacturers. Manufacturing units were shut down and loss of availability of skilled labors led to market decline. Number of units imported or exported to other countries were restricted. After the ban on lockdown was lifted, companies become operational again thereby supporting the growth of the OTG market for the forecast period.

However, presence of several control and setting features installed in OTG confuses consumers which may hamper the growth of the OTG market for the forecast period.

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India OTG market is segmented into capacity, power, distribution channel, application, regional distribution, and company. Based on capacity, OTG market is further divided into small, medium, and large. Small OTG is generally less than 20 litres, medium is between 20 to 40 litres and large OTG lies above 40 litres. Consumers are preferring to buy OTG according to needs of their residential and commercial spaces. Large OTG segment is expected to witness growth in the forecast period due to high demand from commercial spaces due to availability of space in OTG and capability to prepare large food batches at a single time.

Bajaj Electricals Ltd, Wonderchef Home Appliances Private Limited, Morphy Richards Ltd, Usha Industries India, TTK Prestige Limited, Panasonic India Private Limited, Philips India Limited, Universal Corporation Ltd. (AGARO), Vandana Trade Links Pvt Ltd (Skyline Home Appliances), Pigeon India Private Limited are the leading players operating in India OTG market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several OTG manufacturers are coming up with their technologically advanced offerings.

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“High-end investments by key players for technological advancements to upgrade the existing infrastructure by increasing the efficiency and performance in addition innovations to reduce the energy consumption of OTG is fueling the market demand. Also, adoption of attractive industries by players to promote their products by hiring celebrities and social media campaigns to expand the product reach and promote the product globally is expected to propel the growth of the market until FY2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“India OTG Market By Capacity (Small, Medium, Large) By Power (Below 1,200 Watts, 1,200 to 2,000 Watts, 2,000 to 5,000 Watts, and Above 5,000 Watts) By Distribution Channel (Hypermarket/Supermarket, Multi-branded Electronic Stores, Online, Others) By Application (Residential, Commercial) By Company, By Region, Forecast & Opportunities, FY2027” has evaluated the future growth potential of India OTG market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the of India OTG market.

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According to TechSci Research report, “India Women Wear Consumption Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the India Women Wear Consumption Market stood at USD 13.55 billion in 2023 and is anticipated to grow with a CAGR of 5.95% in the forecast period, 2025-2029. The Indian women’s wear consumption market is a dynamic and diverse sector within the country’s fashion and apparel industry. It reflects not only the changing preferences and lifestyles of Indian women but also the impact of cultural, economic, and societal factors on the fashion choices they make.

Several factors have played a pivotal role in propelling the women’s wear consumption market in India. Urbanization and the evolving lifestyles of Indian women have led to shifts in their clothing preferences. With more women entering the workforce and adopting fast-paced urban lifestyles, there is a growing demand for comfortable and stylish clothing that caters to their professional and social needs.

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India’s cultural diversity is one of the most defining aspects of its fashion landscape. Different regions, states, and communities have their own distinct clothing traditions and styles. This diversity is reflected in the consumption patterns, as women often choose attire that aligns with their cultural and regional identities. The economic empowerment of women in India has had a significant impact on the women’s wear consumption market. As more women join the workforce and achieve financial independence, they have greater freedom and resources to invest in their wardrobes.

The proliferation of e-commerce platforms and online shopping has expanded women’s access to a wide array of fashion options. E-commerce offers convenience, variety, and the ability to explore and purchase clothing from the comfort of one’s home, which has transformed the way Indian women shop for fashion. Indian women are increasingly exposed to global fashion trends through the internet, social media, and international brands. This exposure has made them more fashion-conscious and eager to embrace new styles and designs.

The diverse cultural and religious celebrations in India, such as festivals, weddings, and special events, often require women to have a wide range of occasion-specific clothing. This has created a robust market for ethnic and occasion wear.

The women’s wear consumption market in India is marked by a range of evolving trends that reflect the dynamic nature of the industry:

Fusion Fashion: Fusion wear, which combines traditional Indian elements with contemporary styles, has gained popularity among Indian women. This trend allows women to create unique and versatile outfits that can be worn on various occasions.

Sustainability: As environmental concerns grow, there is an increasing demand for sustainable and eco-friendly clothing. Many women are opting for brands that promote ethical and sustainable fashion practices.

Western Influences: Western wear, including casual and formal attire, has become an integral part of the Indian women’s wardrobe. It caters to the needs of working professionals and those seeking modern, international styles.

Customization and Personalization: With the rise of online shopping, many women are looking for customized and personalized clothing options. This trend aligns with the desire for clothing that fits perfectly and reflects individual style.

Digital Fashion Shows: In the digital age, fashion shows and displays have shifted to online platforms, allowing women to explore and purchase the latest collections without attending physical events.

Inclusivity and Diversity: There is a growing emphasis on inclusivity and diversity in the fashion industry. Women are increasingly demanding clothing lines that cater to a broader range of sizes and body types.

The India women’s wear consumption market is a bustling arena with a wide range of key players, including both domestic and international brands, as well as local and artisanal producers. These players have contributed to the diversity and competitiveness of the market:

Domestic Brands: Renowned domestic brands like FabIndia, Biba, W, Ritu Kumar, and Manyavar have established a strong presence in the Indian women’s wear market. These brands offer a mix of traditional and contemporary clothing options.

International Brands: International fashion giants such as Zara, H&M, and Forever 21 have made significant inroads into the Indian market, introducing global trends and styles to Indian women.

Regional Brands: Many regions in India have their own local and regional brands that cater to the unique clothing preferences of the area. These brands often focus on traditional and ethnic wear.

Artisanal and Handcrafted Brands: With a growing emphasis on sustainability and authenticity, artisanal and handcrafted clothing brands are gaining popularity. These brands offer unique and ethically produced clothing options.

Online Retailers: E-commerce platforms like Amazon, Flipkart, Myntra, and Ajio have become major players in the women’s wear consumption market. They offer a vast array of clothing options from various brands, making online shopping a convenient choice for many women.

While the women’s wear consumption market in India presents numerous opportunities, it also faces some challenges. Indian consumers are often price-sensitive, and affordability is a crucial factor in their fashion choices. Brands need to balance quality and pricing to cater to a wide consumer base. Finding clothing that fits well is a common challenge for Indian women, as there is significant diversity in body types. Brands that address these concerns gain a competitive edge. Implementing sustainable and eco-friendly practices in clothing production can be challenging for brands, both in terms of cost and availability of sustainable materials.

The market is plagued by counterfeit and imitation products that can undermine the reputation and sales of genuine brands.

India Women Wear Consumption market is segmented into type, sales channel, and region.

Based on type, the market is segmented into western wear, traditional wear, sports wear, intimate wear, accessories, and others. Among these, traditional wear a significant share of the India women wear consumption market. Traditional wear is the attire of choice for festivals, weddings, and special occasions. These events are an essential part of Indian life, and women often invest in a range of traditional outfits for various ceremonies and celebrations. This consistent demand for occasion-specific clothing sustains the traditional wear segment.

Based on region, the market is segmented into north, south, east, and west. Among these, south has a significant share of the India women wear consumption market. One of the primary reasons for the South’s prominence in the women’s wear consumption market is its rich cultural diversity and traditional heritage. South India is known for its distinct and vibrant cultural traditions, and this diversity is beautifully reflected in the clothing preferences of women. Each state in the South, including Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana, has its unique styles of traditional clothing, including sarees, salwar kameez, and other regional garments.

Major companies operating in India Women Wear Consumption market are:

• Hennes & Mauritz AB (H&M)
• The Gap, Inc
• Shoppers Stop Ltd.
• Zara India Ltd.
• Forever 21, Inc.
• Pantaloons Fashion & Retail
• Global Desi
• Allen Solly
• Lifestyle
• Trent (TATA Group- (Westside))    

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“The India women’s wear consumption market is poised for continued growth and transformation. As Indian women’s lifestyles and preferences evolve, the market will continue to adapt, offering a wide range of clothing options that cater to diverse tastes and needs. The increasing emphasis on sustainability, inclusivity, and customization will shape the industry, making it more inclusive and reflective of the aspirations and values of modern Indian women. The future of the women’s wear consumption market in India promises a blend of tradition and innovation, offering a fascinating journey of style and expression.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

“India Women Wear Consumption Market By Type (Western Wear, Traditional Wear, Sports Wear, Intimate Wear, Accessories, Others), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Exclusive Stores, Online, Others), By Region, By Competition Forecast & Opportunities, 2019-2029F, has evaluated the future growth potential of India women wear consumption market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India women wear consumption market.

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According to TechSci Research report, “India Women’s Cosmetics Market Forecast and Opportunities, 2020”, the country’s women’s cosmetics market is projected to register a CAGR of over 16% during 2015-20. Growth in the market is anticipated on account of increasing per capita income, rising urban middle-class population and the growing desire among women to look alluring. Further, due to increasing distribution in small cities of the country, the market is registering high demand from tier II and tier III cities as well. Cosmetic products are no more restricted to being used on special occasions, and are gaining prominence as part of women’s daily regimen. For instance, an increasing number of women in the country are adopting anti-ageing creams as a daily skincare product.

India women’s cosmetic market is an emerging market with high growth potential. Continuous product improvements and introduction of new products, coupled with increasing awareness of cosmetic products among the female population, are expected to surge the demand for women’s cosmetics in the country over the forecast period. Rising western influence and promotional activities featuring female celebrities are other factors spurring growth in the market.

“Owing to the rising desire amongst Indian women to be financially independent, there has been more than 10% increase in the number of working women in India over the last four decades. High disposable income and changing lifestyle pattern among women is anticipated to intensify the opportunities for women’s cosmetic players operating in the country.The market is currently being dominated by HUL, which is expected to retain its dominance through 2020.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

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“India Women’s Cosmetics Market Forecast and Opportunities, 2020” has evaluated the future growth potential of women cosmetics market, and provides statistics and information on market size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with along key challenges and opportunities available in India women’s cosmetics market.

India’s women’s cosmetics market is experiencing rapid growth, driven by increasing disposable incomes, heightened beauty consciousness, and the influence of social media. The market encompasses a wide range of products including skincare, haircare, makeup, and fragrances, catering to diverse consumer needs and preferences.

Market Drivers

1. Rising Disposable Income and Urbanization:
   • With increasing disposable incomes and urbanization, Indian women are spending more on personal grooming and beauty products. The desire for a polished appearance in professional and social settings is driving this trend .
2. Influence of Social Media and Celebrities:
   • Social media platforms like Instagram and YouTube, along with celebrity endorsements, play a significant role in shaping beauty trends and consumer preferences. Beauty influencers and tutorials make it easier for consumers to discover and learn about new products .
3. Growing Awareness of Skincare and Personal Care:
   • There is a growing awareness about the importance of skincare and overall personal care. Consumers are becoming more educated about the benefits of using quality cosmetics and are willing to invest in premium products .
4. Expansion of E-commerce:
   • The rise of e-commerce platforms has revolutionized the way consumers shop for cosmetics. Online retail offers convenience, a wider product selection, and competitive pricing, contributing significantly to market growth .

Market Segmentation

1. Product Categories:
   • Skincare: Includes moisturizers, cleansers, sunscreens, anti-aging creams, and face masks. This segment is driven by the increasing focus on maintaining healthy and youthful skin.
   • Haircare: Comprises shampoos, conditioners, hair oils, serums, and styling products. There is a growing demand for products that address specific hair concerns such as dandruff, hair fall, and frizz.
   • Makeup: Encompasses products like foundations, lipsticks, eyeliners, and mascaras. Makeup remains a significant category due to the trend of self-expression and experimentation with looks.
   • Fragrances: Perfumes and deodorants form an essential part of the daily grooming routine for many Indian women .
2. Distribution Channels:
   • Offline Retail: Department stores, specialty beauty stores, and pharmacies remain popular for purchasing cosmetics.
   • Online Retail: E-commerce platforms and brand websites offer convenience and a broad product range, making them increasingly popular among consumers .

Key Players

Several domestic and international brands dominate the Indian women’s cosmetics market, including:

• Lakmé: A leading Indian brand known for its wide range of makeup and skincare products.
• L’Oréal: Offers premium skincare, haircare, and makeup products.
• Maybelline: Popular for its affordable yet high-quality makeup range.
• Forest Essentials: Known for its luxury Ayurvedic skincare products.
• Nykaa: A significant player in both retail and online beauty space, offering a mix of domestic and international brands .

Challenges and Opportunities

1. Challenges:
   • High Competition: The market is highly competitive, with numerous brands vying for consumer attention.
   • Counterfeit Products: The prevalence of counterfeit cosmetics poses a significant challenge, affecting brand reputation and consumer trust .
2. Opportunities:
   • Natural and Organic Products: There is a growing demand for natural and organic beauty products. Brands focusing on these attributes are likely to gain a competitive edge.
   • Customization and Personalization: Offering personalized beauty solutions based on individual skin and hair types can attract a niche market segment .

Future Trends

1. Sustainability and Eco-Friendly Products:
   • Consumers are increasingly seeking sustainable and eco-friendly beauty products. Brands that adopt environmentally friendly practices and packaging will likely attract more customers .
2. Technological Integration:
   • The use of technology in beauty products and services, such as AI-powered skincare diagnostics and virtual try-on tools, is set to enhance consumer experience and drive market growth .
3. Health and Wellness Focus:
   • Products that combine beauty with health benefits, such as those with vitamins and natural extracts, are gaining popularity. This trend is expected to continue as consumers prioritize holistic well-being .

Conclusion

The women’s cosmetics market in India is poised for significant growth, driven by rising disposable incomes, increasing beauty awareness, and the expansion of e-commerce. With continuous innovation and a focus on sustainability, the market presents substantial opportunities for both existing players and new entrants.