Introduction
Are you aware that the average person spends just 7 seconds deciding on a cereal brand in the store? You need to redesign your custom cereal boxes that are clear and eye-catching. The packaging itself tells the story of their cereal brands.
This guide post will guide you to redesign a package that grabs the consumer’s eye.
Understanding your target consumer
In order to get a high markup in the cereal market, you need to ask yourself. Who are you trying to reach with your cereal? Are you targeting kids with a fun mascot and bright colors? Or maybe health-conscious adults with a focus on natural ingredients and muted tones?
A study expresses that over 70% of purchasing decisions are made based on emotions, not logic. So, You need to be understanding your target audience’s feelings and desires is key to creating a successful design.
Research summary
The moment you think of a redesign, you have to do some research on your rivalries. How is their packaging and what works and what doesn’t? You must be aware of the current trends in the design of cereals. Nowadays, the focus is on sustainability, so you must use organic ingredients and materials.
Researching color psychology is also helpful. You need to understand how colors work and play with consumer minds.
For instance, blue is often associated with calmness and trust and red creates a sense of excitement.
Initial Sketches
The sketch of your custom cereal boxes must represent the storyline of your brand. Its importance can be seen in research studies that consumers are more likely to connect with a brand that has a story.
The sketching part is fun. Just take a piece of paper and one pencil. Use your creativity to make the best outcome. At this moment you do not need deep details but you do need to brainstorm and apply those ideas on a paper.
Even the fact is that the most famous cereal mascots started as simple sketches.
Cereal packaging designs of Tony the Tiger and Toucan Sam were born on a napkin and a scrap of paper.
Digital painting and design
So, you made a perfect sketch for your boxes. Now, you need to open up design software like PS and AI to refine your sketches. You need to add colors and analyze the perfect fonts for typography with its placement.
Studies reveal that the design of the average cereal box is revised 20 times before placing it on retailer shelves. So, you should not be afraid to experiment and refine your design until it’s perfect.
Incorporating stock imagery
Maybe your design calls for a high-quality photo of a bowl of cereal overflowing with berries, or a picture of a happy family enjoying breakfast together. Stock imagery websites offer a vast selection of high-resolution photos you can use (with a license, of course!).
Did you know that there are stock photos available for almost anything you can imagine? From a field of golden wheat to a cartoon milk mustache, stock photos can be a great way to enhance your design.
Designing the Packaging
Now it’s time to lay out the entire cereal box design.
Most importantly, you need to remember that key information like the brand name, cereal type, nutritional facts, and serving suggestions are very important to print on the package. Make sure to keep the design balanced and easy to read. They need to clearly communicate what’s inside the box and how you can enjoy it.
Creating mockups
You already have prepared a digital design for your packaging design. Now it’s time to create mockups to know how will your real cereal box look like. Mockups enable you to visualize the product presentation.
Many online design tools offer free mockup templates. This allows you to see your design on different-sized boxes or even pouches, depending on your cereal packaging choice.
Refining the design
Take a step back and look at your mockup. Does it capture the story you want to tell? Will it stand out in the tons of other cereal products? You need to gather some feedback from friends, family, or even potential customers via social media. This is the time to make any final edits.
Research experts express that the most iconic cereal box designs are the result of simple changes. Just like, we have an example of the addition of a bright red bow tie to Tony the Tiger’s outfit.
Finalizing the cereal packaging design
Once you’re happy with the refined design of your cereal boxes, finalize it. Finalizing involves these aspects: choosing the final colors, and fonts, and ensuring all the legal information is accurate and clearly displayed. Congrats, you’re done.
Conclusion
In a nutshell, redesigning a cereal box can be a fun and creative adventure. Follow these simple steps and create packaging that tells a story, stands out on the shelf, and captures the hearts of your target audience.
