We’re BOXmedia, an award-winning video production agency that helps brands do remarkable things with video. Our team of talented creatives and strategists will work with you to create the perfect story for your brand. With a commitment to excellence, we bring brands to life through visually stunning and emotionally impactful videos. Whether it's a product launch, brand promotion, or corporate storytelling, BOXmedia ensures each video is a masterpiece, leaving a lasting impression. Contact with us to turn your vision into a remarkable visual journey that sets your brand apart in the competitive.
A corporate video not only provides an opportunity to showcase your business, but it also builds trust with clients and customers, increases brand awareness, and can demonstrate professionalism. With all these reasons in support of having a corporate video production, there really are no excuses not to have one!
A corporate video is the perfect way to show off your company’s personality. A corporate video production will help you build that bond between you and your customer by engaging them on a personal level. Not only does it provide an opportunity for dialogue but it encourages participation which in turn allows for more quality feedback from the audience – something every business needs!
Not convinced? Don’t worry! We’ve got 10 reasons why corporate videos are necessary for any business wanting to be taken seriously.
1. It allows you to show off your business’s personality.
A corporate video production allows you to show your business’s personality. A corporate video is a perfect way to break down that corporate barrier and really involve your customers in who you are, what you do, and how you do it.
2. It provides an opportunity for dialogue.
A corporate video not only provides an opportunity for dialogue but encourages participation. Not only does it provide an opportunity for dialogue but it encourages participation which in turn allows for more quality feedback from the audience – something every business needs!
3. It creates trust with customers.
By providing your customers with a corporate video production you are creating trust between your business and them. With all these reasons in support of having a corporate video production, there really are no excuses not to have one!
4. It builds brand awareness.
With a corporate video production, your business can demonstrate professionalism and build brand awareness. A corporate video is the perfect way to show off your company’s personality. A corporate video production will help you build that bond between you and your customer by engaging them on a personal level.
5. It increases brand credibility.
A corporate video production can increase your brand’s credibility. A corporate video production will help you build that bond between you and your customer by engaging them on a personal level.
6. It’s easy to share with multiple audiences.
A corporate video can be easily shared with an audience of all sizes – whether it is for your website, blog, other social media platforms, or even events. Sharing your corporate video production is an effective way to raise brand awareness and help you gain followers.
7. It demonstrates professionalism.
A corporate video production allows your business to demonstrate professionalism by providing an opportunity for dialogue but encouraging participation which in turn allows for more quality feedback from the audience – something every business needs!
8. It can be used as a great marketing tool.
Using a corporate video production as a marketing tool is one of the best ways to utilise your business’s social media accounts, whether it’s on YouTube or Facebook, Twitter, LinkedIn, etc. A corporate video is the perfect way to show off your company’s personality and engage an audience in a personal way.
9. It’s a cost-effective way to communicate your message.
A corporate video is an effective and less expensive way than other marketing tools to get your company’s name out there while communicating your message in a fun and engaging manner.
10. It can be used in a variety of ways throughout your marketing campaigns.
Your marketing campaigns can utilise your corporate video in several different ways. Campaigns such as launching a new product or service, sending informational messages to customers and more can all be enhanced by an awesome corporate video.
Your Turn: Do You use Corporate Videos for Your Business?
Do you use corporate videos for marketing campaigns?
Let us know in a reply below.
Finally, if you’re still on the fence about corporate videos, take a peek at some of our previous samples and judge for yourself!
Are corporate video productions worth it? We think so! At BOXmedia, we’ve been creating engaging and personalised business videos.
The buyer’s journey is a fascinating path, a dance between awareness, consideration, and decision. At each step, potential customers weigh their options, seeking out the best solutions to their problems. But there’s a catch – not every step holds the same power. The consideration phase? It’s the tipping point, the make-or-break moment where Brand Videos can start to shape brand loyalty.
What is the Consideration Phase?
The consideration phase is where potential buyers are no longer just curious; they’re actively looking for solutions. They’ve identified their problem and are sifting through the options available to them. In this stage, your brand has a golden opportunity to shine. But here’s the thing – simply showing up isn’t enough. You need to persuade, inform, and connect.
The Role of Emotions in Buyer Decisions
We like to think of ourselves as rational beings, weighing pros and cons with cold logic. But the truth? Emotions are the puppeteers behind most purchase decisions. During the consideration phase, emotions play a starring role. How a brand makes a buyer feel can heavily influence their decision to move forward – or to walk away.
Why Emotions Matter More Than Logic
Ever bought something because it just “felt right”? That’s emotion overriding logic. Even when buyers are comparing features and prices, it’s often the emotional connection that seals the deal. Videos, with their combination of visuals, sound, and storytelling, are uniquely suited to evoke these powerful emotional responses.
How Videos Evoke Emotional Responses
Videos can bring a brand to life, making it more than just a name or logo. They can tell stories, show happy customers, and demonstrate real-world solutions, all of which tap into viewers’ emotions. Whether it’s joy, trust, or excitement, the right video can turn a curious onlooker into a committed customer.
The Power of Video Content in Marketing
When it comes to engaging potential buyers, nothing quite beats video content. Why? Because videos can simplify complex ideas, capture attention in seconds, and create lasting impressions. As buyers enter the consideration phase, they crave content that’s easy to digest yet rich in information – videos fit the bill perfectly.
Why Videos Work Better Than Text
Text is great, but let’s be honest – it’s not always the most engaging medium. Videos, on the other hand, combine visuals, audio, and movement to keep viewers hooked. They can deliver a message in minutes, sometimes even seconds, making them perfect for an audience with a dwindling attention span.
Types of Brand Videos That Influence Decisions
Not all videos are created equal. When it comes to influencing buyer decisions, certain types of videos stand out. These aren’t just any videos; they’re carefully crafted to inform, persuade, and engage.
Explainer Videos
Explainer videos are short, sweet, and to the point. They break down complex ideas or products into bite-sized, understandable chunks. These videos are particularly effective during the consideration phase because they provide clarity, helping potential buyers to better understand how a product or service can solve their problem.
Testimonials and Case Studies
Nothing builds trust like seeing real people vouch for a product. Testimonial videos and case studies showcase satisfied customers and successful outcomes, lending credibility to your brand. They speak directly to the viewer’s emotions, offering reassurance that others have made the right choice by choosing your brand.
Product Demos and How-Tos
Sometimes, potential buyers need to see a product in action before they’re convinced. Product demos and how-to videos can bridge this gap. They show exactly how a product works, highlighting its benefits and ease of use. These videos can turn a ‘maybe’ into a ‘yes’ by removing doubt and building confidence.
Psychological Triggers in Brand Videos
Brand videos are more than just visuals; they’re psychological tools designed to nudge potential buyers toward a decision. By tapping into storytelling, social proof, and emotional triggers, videos can make a brand not just memorable, but irresistible.
Storytelling: The Secret Sauce
Every great brand video has a story at its heart. Storytelling isn’t just about telling a tale; it’s about creating an emotional journey. When a video’s narrative resonates with a viewer, it sticks. It’s this connection that can sway decisions during the consideration phase, transforming a brand from an option into the solution.
Crafting a Narrative That Resonates
A story that resonates isn’t just any story – it’s one that reflects the viewer’s desires, fears, or dreams. It’s about showing that you understand their journey and are there to help them succeed. By weaving your brand’s values into the narrative, you create a powerful tool for engagement and conversion.
Visual and Audio Cues
While the narrative forms the backbone, visual and audio cues are the glue that holds a viewer’s attention. Music, color schemes, and even pacing can evoke specific emotions or reactions. For instance, fast cuts and upbeat music might generate excitement, while softer tones and slower transitions can build trust and a sense of calm.
The Impact of Social Proof
Humans are social creatures; we look to others when making decisions. That’s why social proof is so effective in brand videos. When potential buyers see others endorsing your product, it builds trust and lowers perceived risk. It’s like having a trusted friend say, “Hey, this worked for me; it might work for you too.”
Leveraging Testimonials
Testimonials are direct, honest, and persuasive. When real customers share their positive experiences, it feels authentic. A well-placed testimonial in a brand video can serve as powerful social proof, tipping the scales in your favor during the consideration phase.
User-Generated Content
User-generated content (UGC) takes social proof a step further. When buyers see content created by people just like them, it feels more relatable and trustworthy. UGC in brand videos shows that your product has a real, satisfied customer base – and that can be incredibly convincing.
Measuring the Impact of Brand Videos
Creating a compelling brand video is just the beginning. To truly understand its effectiveness, you need to measure its impact. This isn’t just about views; it’s about understanding how these videos influence buyer behavior and drive conversions.
Key Metrics to Track
Metrics like view count, watch time, and engagement rates are just the tip of the iceberg. To gauge a video’s true impact, look at conversion rates, lead generation, and how it moves buyers down the funnel. Tracking these metrics will help you refine your video strategy and optimize it for even better results.
Tools and Platforms for Video Analytics
There are several tools out there designed to help you track and analyze video performance. From Google Analytics to specialized platforms like Wistia and Vidyard, these tools offer insights into viewer behavior, helping you to understand what works and what doesn’t.
Case Studies: Brands Winning with Video
Want proof that brand videos work? Let’s look at a couple of real-world examples where companies have effectively used video content to boost conversions and drive growth.
Best Practices for Creating Impactful Brand Videos
Understand Your Audience
To create impactful brand videos, start by thoroughly understanding your target audience. Know their pain points, preferences, and behaviors. Tailoring content to their needs makes your message more relatable and effective.
Keep It Short and Sweet
In today’s fast-paced world, attention spans are short. Keep your videos concise, focusing on delivering the core message quickly. Aim for 60-90 seconds for maximum engagement.
Call-to-Actions that Convert
A strong Call-to-Action (CTA) is crucial for driving desired outcomes. Whether it’s signing up for a newsletter, making a purchase, or following your brand on social media, ensure your CTA is clear, compelling, and aligned with your video’s content.
Optimize for Mobile Viewing
With the majority of video content consumed on mobile devices, ensure your videos are optimized for mobile viewing. This includes using vertical formats and ensuring text and visuals are easily viewable on smaller screens.
The Future of Brand Videos in Buyer Decision Making
Trends Shaping Video Marketing
Video marketing is continuously evolving. Trends such as personalized video content, short-form videos like those on TikTok, and interactive videos are shaping the future, making it essential to stay updated with these developments.
Adapting to Emerging Technologies
Emerging technologies like augmented reality (AR) and artificial intelligence (AI) are revolutionizing video marketing. These technologies enable more personalized and immersive experiences, which can significantly enhance buyer engagement and decision-making.
The Lasting Impact of Brand Videos
Brand videos play a vital role in influencing buyer decisions, especially during the consideration phase. By understanding your audience, creating concise content, leveraging strong CTAs, and optimizing for mobile, you can craft videos that leave a lasting impact and drive conversions.
