According to TechSci Research report, “India Nail Care Market– By Region, Competition, Forecast & Opportunities, 2029F,”India Nail Care market is forecasted to grow at a faster rate during the forecast period due to rapid change in purchasing pattern and rising preference for nail art products. The market’s growth is further stimulated by increasing number of working women, increasing influence of social media, and rising demand for organic and vegan products.
The nail care products help consumers in maintaining hygiene of nails. Nail Care products include nail polish, nail accessories, nail strengthener, nail polish remover and others (artificial nails, nail polish accessories etc.). These products help in maintaining the appearance of nails.
The demand for nail care products in India has been driven by increasing number of working women, growing influence of social media platforms, availability of wide range of products, and changing lifestyle.
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Though the market is primarily driven by urban areas, there is also a growing demand from rural areas. The nail care industry in India is expected to see continued growth, driven by increasing consumer awareness, new product launches, and growing demand for professional nail care services. There has been a significant increase in demand for nail art in India in recent years. Nail art has become a popular trend among women of all ages, and now there are many salons and nail art parlors across the country offering a variety of nail art services.
The availability of a wide range of nail art tools and accessories, such as nail stickers, nail polish pens, and rhinestones, has also made it easier for people to experiment with different designs. Another factor contributing to the popularity of nail art is the increasing focus on personal grooming and self-expression among Indian women due to increasing number of working women. Nail art allows women to express their creativity and individuality while also enhancing their overall appearance which helps to boost their confidence.
The nailcare market is divided into various segments based on product type. Nail polish is a cosmetic product that is applied to the nails to add color and shine. It comes in a wide range of colors and finishes, including matte, glossy, and metallic. Nail strengthener is a product that is applied to the nails to help strengthen and protect them. It typically contains ingredients like protein, calcium, or vitamin E.
Indian customers are becoming more conscious about personal grooming, which has increased demand for nail care products. This gives companies the chance to broaden their product lines and meet the demands of a growing customer base. Companies now have an opportunity to grow their operations by providing competent nail care solutions.
Additionally, consumers prefer buying cosmetics from online sites rather than traditional stores. Customers are choosing online sales channels over traditional ones due to their ease of financing and the availability of many payment options.
The India Nail Care Market is segmented based on product type, distribution channel and region.
Based on product type, the market is segmented into nail polish, nail accessories, nail strengthener, nail polish remover and others (artificial nails, nail polish accessories etc.). The nail polish segment dominates the market on the account of changing consumer preference.
Based on distribution channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online, Others (Beauty Salons etc.). The online segment is growing at faster rate on the account of increasing online sales channels in India.
Based on region the market is segmented into north, west, south, and east.
Key market players in the India Nail Care market include:
- Modi-Mundipharma Beauty Products Pvt. Ltd. (Revlon)
- Chanel (India) Private Limited
- Amway India Enterprises Private Limited
- Hindustan Unilever Limited (Lakme)
- Colorbar Cosmetics Private Limited
- Oriflame India Private Limited
- Lotus Herbals Pvt. Ltd.
- Brand Agency (London) Ltd (Ciate London)
- Pureplay Skin Sciences (India) Private Limited (Plum)
- L’oreal India Private Limited
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“The growing demand for organic and vegan nail care products is going to boost the India Nail Care market in forecasted period. Market leaders are constantly launching new products and brands to meet the changing consumer preference, which is expected to drive the India Nail Care over the next few years. Additionally, increasing number of working women, growing influence of social media platforms, and expansion of ecommerce channel will positively impact the India Nail Care during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Nail Care Market, By Product Type (Nail Polish, Nail Accessories, Nail Strengthener, Nail Polish Remover and Others (Artificial Nails, Nail Polish Accessories etc.), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others (Beauty Salons etc.), By Region, Competition, Forecast & Opportunities, 2019-2029F”, has evaluated the future growth potential of Nail Care market in India and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in India Nail Care market.
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