Are you ready to unlock LinkedIn’s opportunities for your business? With more than 875 million users, LinkedIn is the ultimate platform for networking with professionals, positioning your brand as the leading player in your industry.
Remember, an active and engaging profile is a key and powerful tool for building valuable connections. In business, it’s all about people, not just corporations, and LinkedIn is your gateway to potential clients.
So, harness the power of this social channel for your brand. But to truly maximise your LinkedIn marketing efforts, it’s crucial to have a deep understanding of how to use LinkedIn for business. So, read on and arm yourself with all the information you need.
What is a LinkedIn Business Page?
Your LinkedIn business page is your company’s LinkedIn account. Here, you can post on behalf of your B2B brand, react to other posts as the company, and comment as a business. People go to your LinkedIn page to get to know your business. They are interested in knowing what the business is, what services you offer, and what values you embrace.
LinkedIn company pages usually have:
1. A business logo
2. One-sentence description of the company’s work
3. Featured clients
Effective Ideas for the Success of a LinkedIn Business Page
Here are some result-driven strategies to maximise your potential for a LinkedIn business page:
1. Always Ensure Your LinkedIn Profile is Current
Keeping your profile updated is one of the most important strategies for enhancing engagement on this social platform. Your LinkedIn business page lets your target audience interact with more than just your brand. People like to know who they’re doing business with, so profiles are essential.
To optimise your LinkedIn business page:
Make sure your LinkedIn page includes all the needed information related to your business.
Acquire new skills, get some awards, and show your most recent work projects.
Introduce your brand voice and try to be unique and genuine.
2. Determine Your Target Demographic Objectives
Your main objective on this social channel should be targeting your potential market. Whatever strategy you use, raising awareness or engaging people, you should focus on reaching your potential clients. For this, you need to map out a clear plan.
After figuring out what you want to achieve, it will be easier to set the target group. Suppose your company is offering marketing tools for social media. In that case, your aim must be to increase brand awareness among LinkedIn members whose job titles are “social media manager” or “social media lead.”
When you know what kind of audience you want to target, lead generation will be easier and more effective.
3. Make Your Page Optimised
A well-optimised LinkedIn business page can help you increase your visibility among people who are searching for your company’s offerings.
Insert keywords: In your content, embed the keywords and phrases people are likely to type in while looking for your service. Let them be part of the About tab overview, outlining who you are and what you offer.
Link to your Page: Links are the key to achieving a higher search ranking. Connecting your page to your website is an easy win here.
Share relevant content: Try to share more often. If your followers regularly interact with the content you share, it will make your Page stand out in search results.
4. Post Captivating Content on Your Business Page
You should post the content that your target audience wants to read. It is easy to be persuasive when selling your service, but you must remember that content that sounds “salesy” will not do well on LinkedIn.
The common opinion among LinkedIn members is that they like fresh ideas the most. Hence, publishing authoritative content on your LinkedIn business page is one of the most effective methods of expanding your audience.
Of course, you will want to publish and promote your content as well, but it’s also wise to share other people’s interesting and informative content. It will certainly increase your credibility on this channel, leading to more conversions.
5. Highlight Your Best Content
You can help get your content into your audience’s feed through sponsored content. It will help you:
Get more followers by putting your updates in front of the right people.
Make use of LinkedIn’s full-on targeting to interact with your desired audience.
Count the leads you get from your ads with conversion tracking.
6. Get Advanced Analytics
Discover the type of content that is most engaging for your audience. To do this, you can use a screenshot of the visitor metrics chart, which is divided into desktop and mobile data.
You can use LinkedIn Page analytics and publishing on LinkedIn analytics to track and improve your LinkedIn page performance. You can also boost your paid campaign performance with advice from your LinkedIn Campaign Manager.
7. Create Swipeable Document Posts
Sometimes, a single picture or image doesn’t convey the message effectively. LinkedIn posts do not support multiple images, but the platform does support documents. Similar to carousel posts, documents on LinkedIn can contain various images that users can scroll or swipe through.
Documents offer many advantages over carousel posts. They can be downloaded, making them perfect for sharing instructions, checklists, or other valuable information about your B2B business that you want your potential clients to access.
8. Send Personalised Connection Requests
Making personalised connections is an effective method of building connections with potential B2B clients through LinkedIn.
When you send a connection request, send a personalised message explaining why you want to connect.
This will help create a personal connection with the recipient and improve the likelihood of receiving your desired response. When you make connections, follow up with the person who accepted your request when they have accepted.
Send them a thank-you message for connecting, and invite them to join you by posting content, participating in discussions, or scheduling a phone call. This will convert them into clients.
The End Note
We hope that this guide has been of great help to you and has given you some outstanding tips on how to use LinkedIn for business. Remember, transparency and a willingness to help the followers are essential factors for successful LinkedIn marketing. Through establishing trust and cultivating true relationships, you can enhance your brand’s reputation and have a group of loyal followers.
Your LinkedIn business page should be updated with the latest information, and the website owner should be active in LinkedIn groups and conversations for a strong presence on the platform. Don’t forget to make use of features like polls and live events to enhance engagement and visibility.
Using these techniques and emphasising genuine communication can take your company’s LinkedIn profile to the next level and build lasting relationships with your audience.
Contact
Ready to tick social media marketing off your to-do list?
Serving 1000+ small B2B business owners since 2017, 100 Pound Social provide done-for-you social media plans – from £100 a month:
Your dedicated UK-based Content Creator will:
🧑💻 Create high-quality, bespoke social media content (no AI or bots)
📈 Build a cohesive social media presence for your business
🕥 Allow you to save time and focus on your business
Visit 100poundsocial.com to find out how 100 Pound Social will:
✅ Boost your business online with consistent & relevant content
✅ Save you 18x the cost of hiring in-house
✅ Save you 20 hours per month
Find out more:
👉🏻 Plans
👉🏻 Book a call