In the realm of sustainable development and women’s empowerment, few names resonate as profoundly as Roxanne Joyal. A visionary social entrepreneur, Roxanne has dedicated her career to creating opportunities for women around the globe and connecting them with North American consumers through innovative, purpose-driven organizations.
The Birth of a Social Enterprise
Roxanne Joyal is the founder and CEO of &BACK, a Fairtrade and ethically sourced coffee supplier that supports women growers. This is not just a coffee company; it is a platform that enables women in farming communities to earn a sustainable income and elevate their lives.
Her initiatives in the sustainable travel and lifestyle space have created a direct link between artisans in developing countries and consumers in North America. Roxanne’s work goes beyond business. It’s about storytelling, humanizing brands, and engaging women audiences meaningfully.
A Game Changer in Sustainable Tourism
Roxanne’s accomplishments in the sustainable travel and lifestyle space are game-changing. She spearheaded the establishment of Bogani Cottages and Tented Camps, a unique facility in Kenya designed to cater to volunteer groups. Later, she expanded this venture with facilities in Rajasthan, India (Araveli Retreat), and the Ecuadorian Amazon (Minga Lodge and Reserve).
In Kenya’s Maasai Mara region, Roxanne founded an artisans program that has empowered over 1,500 women with the opportunity to earn a sustainable income. The products from this initiative found their way into 18,000 locations across North America, thanks to partnerships with companies like Nordstrom, Pac Sun, and Call it Spring.
Creating Impact Through Socially Conscious Products
Roxanne didn’t stop at travel and lifestyle. She also led the creation of ethically sourced coffee and award-winning chocolate that enable farmers to earn a fair wage. The proceeds from these initiatives go directly towards creating sustainable change for their children and communities.
Her business model revolves around bringing the talents and stories of women in developing communities to North American consumers looking to make a positive impact. This approach has placed her brands at the forefront of meaningful one-shop gift giving.
Women’s Empowerment at the Heart of the Purpose
Women’s empowerment is not just a part of Roxanne’s purpose; it is the heart and soul of it. She is a champion of women’s rights, using every project and brand she launches as a platform to uplift women and create new opportunities for them and their communities.
Exciting Projects and Brands
Among Roxanne’s exciting ventures is the Minga Lodge & Reserve, a luxe eco-lodge in the heart of the Amazon rainforest in Ecuador. It offers an unparalleled Amazonian jungle experience for large groups and single travelers alike.
In addition, the Kilifi Beach House, a five-star villa on Kenya’s beautiful coastline, offers a true Kenyan coastal experience with two large villas.
In Conclusion
Roxanne Joyal’s journey is a testament to what can be achieved when one combines a visionary mindset, an entrepreneurial spirit, and a steadfast commitment to social good. As the world continues to grapple with gender inequality, Roxanne’s work serves as a beacon of hope, showcasing how businesses can be leveraged to uplift communities and empower women. Her story invites us to consider how we, too, can contribute to a more equitable and sustainable world.