If you must know, by mid-2022, almost 557,000 small and medium enterprises in the UAE contribute to the non-oil GDP which is around 63.5 percent, and content marketing produces leads 3x times faster than other marketing techniques. 

Astonished? Don’t be! 

We all know that the UAE market is expanding so swiftly and investing in different digital marketing strategies in Dubai won’t be a loss of money.

Therefore, in this article, we will deep dive into the importance and benefits of content marketing for SMEs in UAE to help your business understand, execute, and then maintain the brand processes in a lucrative yet trending way. 

So, let’s delve into it!

What is the Significance of Content Marketing for SMEs in UAE?

Why is content marketing important for SMEs in UAE? Digital content marketing plays a vital role in shaping the whole look of the brand as it helps it reach to wider targeted audience in no time with its strong message. 

Henceforth, to stay in competition, SMEs need to be different from others and that uniqueness should be communicated through a strong brand voice. Some of the types are:

• SEO content marketing: Content more focused on helping well in improving SERP ranking. 
• Saas content marketing: Content generated to promote SaaS (Software as a Solution) solutions. 
• Inbound content marketing: Content tailored as per needs/interests to attract prospects.

The best digital marketing agency is well-versed in the creation of all types of content marketing. 

CTA button: Explore our Content Marketing Services

10+ Best Benefits of Content Marketing for SMEs in UAE

How Does Digital Content Marketing Help SMEs in UAE? In this section, we will talk about core content marketing benefits. Let’s check them!

1. Improvement in Search Engine Rankings 

How about reaching 4.66 billion internet users with organic content? Are you excited to be in? Well, it can be keenly done with an SEO content marketing strategy. 

By incorporating SEO tactics into a well-written webpage, SMEs in UAE can reach a targeted audience in no time. The well-managed content marketing can make your website, social media, and GMB profiles stand out among others.

CTA: Hire an SEO Agency

2. Good Content Establishes Authority 

The best content marketing platform helps your SME business build a credible approach among the audience. But, how? 

Simple and facile, to establish your online appearance’s authoritativeness, you must include your customers’ reviews, client logos, and trust signals on your website’s homepage. 

3. Unlocking of Lead Generation Opportunities

How about improving your sales through content? Interestingly, a good content strategy and highly engaging content can grab users’ attention swiftly, such as, story-based sales copies do wonders. Thus, the best B2b content marketing agency in UAE helps SMEs with the cause. 

Still confused with what are the key benefits of content marketing? Keep in mind that having good content that can attract prospects and fetch leads in no time is a win-win situation.

4. Stronger Social Media Presence

The total number of social media users was recorded at 5.04 billion in January 2024. So, to rise on social media, it is important to be wise in content creation. 

Henceforth, diligent content marketers can turn the tables for SMEs in Dubai by giving them opportunities to become notable on social media platforms with strong content strategies. 

CTA: Check professional content marketing services

5. Educates Audience with Powerful Content

The content marketing world is way too direct. So, when we upload content online, our words become knowledge for people. Agreed? Well, it is true. 

With the accurate content spread, businesses can flourish by no extra means. Hence, when we see questions like, what are the advantages of content marketing for SMEs in Dubai? Then, we always suggest that It becomes easier with blogs, webinars, videos, etc. 

6. Help SMEs Compete with Their Competitors 

The benefits of content marketing solutions include the competition factor too. For instance, offering the same services is not enough, businesses should be on top of the game with their lucrative digital marketing strategies to outperform their competitors. 

With well-in-place content marketing practices, SMEs in UAE can mark the land without putting in hefty effort.

CTA: Check our Digital Marketing Services 

7. Increased Number of Online Visitors

Remember that, when your content is informative, concise, and understandable, it is shared on multiple platforms; that too, not just by the brand itself but the readers of course. 

As shared in an article 70% of customers discover the product or service through an article rather than other types of advertisements. Thus, to increase the number of visitors, content marketing for SMEs in UAE is mandatory.

CTA: Get in touch with content marketing agency

8. Pulled Off Customer Relationship

One of the best content marketing benefits is it improves your brand relationship with the customers and increases the chances of customer retention. 

Imagine, your content gets ranked and people read it, it will create a perception of your brand in their minds which will help you fetch leads eventually. 

9. Adds Worth to Other Marketing Strategies

When we talk about the benefits of content marketing for SMEs, we shouldn’t forget that with a broader sense of content creation, we help other marketing tactics to grow unknowingly such as the surge in the popularity of reels being seen when good content is integrated. 

10. Induces Co-Marketing Opportunities

SMEs in UAE are tasting the benefits of B2B content marketing with strategies like co-marketing. 

So, what is co-marketing? Basically, it’s a strategy that slightly similar brands/organizations (with no direct competition) use to expand their reach by partnering together. 

By following this trick, two companies can tag and promote each other to get quick results. 

CTA: Avail our Co-Marketing Services

11. Rise in Return on Investment (ROI)

The ultimate goal of any SME is to increase its revenue and the best content marketing company is who helps you achieve your goals. As said in the start, content marketing benefits SMEs with 3x leads than other tactics which in return, increases the ROI.

Conclusion

These benefits of content marketing, from fetching the attention of the users to increasing ROI, will help SMEs to grow profoundly in UAE. So, get along with the long-lasting benefits and see the magic.