Google Ads help businesses by allowing them to reach potential customers who are actively searching for products or services like theirs on Google. Businesses can create ads that appear on Google search results and other Google platforms, targeting specific keywords relevant to their offerings. This helps in increasing visibility and attracting more visitors to their website or store.
Moreover, Google Ads provide tools to measure the performance of ads, showing metrics such as clicks, impressions, and conversions. This allows businesses to understand what works best and optimize their advertising campaigns accordingly. It’s also cost-effective because businesses only pay when someone clicks on their ad (pay-per-click), making it easier to manage budgets and maximize return on investment (ROI). Overall, Google Ads play a crucial role in helping businesses connect with potential customers efficiently and grow their customer base.
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