According to TechSci Research report on, “Turkey Travel & Tourism Market -By Region, Competition Forecast & Opportunities, 2027”, the Turkey travel and tourismmarket is anticipated to witness robust CAGR over the forecast period 2023-2027. The market growth can be attributed to the inflating disposable income of the consumers along with their growing spending power on leisure and recreational activities. Tourism in Turkey is largely focused on a variety of seaside resorts such as Mediterranean and Aegean Sea and historical sites. The country is also a popular destination for culture, spas, and healthcare. As a result, Turkey comes among one of the top 10 destinations across the globe for tourism. Moreover, the tourism sector directly affects the economy of Turkey, accounting for 7.7 percent of the total employment, equivalent to 2.2 million people. Therefore, the government of Turkey is taking initiatives to promote the travel and tourism industry. The new “healthy tourism certificate” program has been implemented to earn the confidence of tourists that Turkey is a safe destination with rigorous checks on airlines, local transport, and hotels. Apart from this, the growing medical tourism in the country is also adding to the growth of the market. Turkey is one of the world’s leading healthcare destinations due to the availability of high-quality health facilities. Moreover, medical tourists have access to healthcare programs and thermal spas who take five-star hotel accommodation in their package. All these aforementioned factors are anticipated to propel the Turkey tourism and travel market over the coming years.
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The Turkey travel & tourism market is segmented by service offering, destination, the purpose of visit, competitive landscape, and regional distribution. Based on the service offering, the market is differentiated between ticket reservation, hotel booking, holiday/tour packages, travel insurance, foreign exchange, visa services, conference/trade fair services, and others. Among these, the holiday/tour packages segment is anticipated to hold a prominent market share. Holiday/tour packages assist in overall traveling, from booking flight tickets and hotels to easy visa application. Moreover, the emergence of holiday/tour packages service providers over online platforms has resulted in an increased number of travelers from all over the world. In addition, the increasing internet and smartphone penetration are also adding to the growth of this segment as it is convenient for the traveler to book everything online via holiday/tour packages service providers.
By destination, the market is divided between domestic tourists and international tourists. Among these, the international tourist segment is expected to hold a significant share of the market due to the several initiatives taken by the Turkey government to strengthen the international tourism as it yields more revenue to the country. Tourism is among one of the largest and fastest-growing industries and is an essential source of employment in Turkey. Therefore, strategic marketing initiatives are taken by the top market players and the government, such as less hustle in visa offering to promote tourism adding to the growth of the international tourist segment. Furthermore, after the Covid-19, with Turkey relaxing all the covid-related restrictions for, several nations have received a high number of travelers in the recent quarter. The country also made it easy for anyone to access their visa if they had a valid UK or US visa.
Based on the purpose of the visit, the market is segmented into business, leisure & recreation, education, medical, social activity, and others. The leisure and recreation segment is anticipated to hold a considerable market share in the coming years due to the inflating disposable income of the consumers, and their growing preference for personalized travel is creating a huge potential for luxury travel. However, medical tourism is also anticipated to propel at a rapid pace in the country as Turkey is one of the leading health tourism destinations across the world due to the availability of high-quality healthcare facilities.
A list of major market players of the Turkey travel and tourism market includes:
- G Adventures
- Exodus Travels Limited
- Explore Worldwide Ltd
- Europamundo Vacation
- MWM Consultancy (Scotland) Ltd.
- Cosmos Tours Ltd
- Topdeck Travel Limited
- Insight Vacations (Canada) Ltd.
- MacBackpackers Limited
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“Turkey stands as the 6th most popular tourist destination in the world. Turkey represents vast employment opportunities in both established and newly developing subsectors of the tourism industry. With its favorable location, mega projects, and ambitious targets set for 2023, the tourism sector is anticipated to grow at a rapid pace. Turkey’s regions like Eastern and Southeastern Anatolia both have untapped potential for new investments. The Turkish government is also supporting the investors by introducing policies such as reduced utility prices and taxes along with formulating policies that are aimed at eliminating any bureaucratic barriers that may hinder the growth in the tourism sector.” said Mr. Karan Chechi, Research Director, TechSci Research, a research based global management consulting firm.
“Turkey Travel & Tourism Market Size By Service Offering (Ticket Reservation, Hotel Booking, Holiday/Tour Packages, Travel Insurance, Foreign Exchange, Visa Services, Conference/Trade Fair Services and Others), By Destination (Domestic Tourist Vs International Tourist), By Purpose of Visit (Business, Leisure & Recreation, Education, Medical, Social Activity and Others), By Region, Competition Forecast & Opportunities, 2027” has evaluated the future growth potential of global Turkey travel and tourism market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in global Turkey travel and tourism market.
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