According to TechSci Research report, “Australia Air Purifiers Market–By Region, Competition Forecast & Opportunities, 2018-2028F,” the Australia air purifiers market is expected to have significant CAGR during the forecast period due to rising awareness about the health benefits of these products, such as removal of pollen, dust, ragweed, pet dander, dust mites, mildew, paint fumes, etc. As a result, consumers are demanding air purifiers, thus aiding the market growth of air purifiers across the nation.
An air purifier, also known as an air cleaner, is a device that removes contaminants from the air in a room to improve indoor air quality. These devices are frequently marketed as being beneficial to allergy and asthma sufferers and reducing or eliminating second-hand tobacco smoke.
Air Purifiers are segmented into different filter types such as HEPA + Activated Carbon, HEPA + Activated Carbon + Ion & Ozone, Pre + HEPA, HEPA and Others. All kinds of filter segments are specially made to remove particles; HEPA filters are highly effective at capturing airborne particles. HEPA filters’ high quality and dependability in removing airborne particles are likely to drive product penetration in the market. Activated carbon filters, also known as activated charcoal filters, are made up of small pieces of carbon in powdered blocks or granular forms that have been specially treated with oxygen to open the pores of carbon atoms. This increases the surface area of the carbon and makes it porous, improving its ability to absorb airborne particles. These filters absorb gases and odors caused by cooking, mold, chemicals, pets, and smoke.
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Similarly, Ionizers are based on using ions to purify the air. Ionic filters do not need to be replaced frequently, which increases their market penetration. However, producing ionized air and ozone during the purification process is responsible for respiratory issues such as asthma, which is expected to limit the technology’s application. Other air purification technologies include UV irradiation, photocatalytic oxidation, ozonation, non-thermal plasma, and electrostatic precipitators. Photocatalytic oxidation technology can convert fine particles as small as 0.1 microns and toxic gases to safer compounds. This technology eliminates volatile organic compounds (VOCs), microbes, and chemically active compounds (CACs).
Several factors, including changing lifestyle preferences, deteriorating indoor environmental quality, rising health concerns, and increased consumer awareness of the benefits of air purifiers, are expected to drive market growth in the coming years. However, the high cost of air purifier adoption and maintenance is expected to limit their use.
Furthermore, new product innovation and technological advancements will provide opportunities for manufacturers and distributors to develop more innovative products to meet consumer demands. For example, Panasonic unveiled a floor-standing Air Purifier in 2022 that incorporates the company’s proprietary nanoeX technology. The purifier creates a safe space in Australian homes by filtering unwanted pollutants that enter the house and reducing unwanted contaminants that linger inside to provide optimal indoor air quality. Similarly, IKEA introduced a new smart air purifier, the STARKVIND. The product, which was specially launched in Australia in 2022, will be available in two versions to meet different needs and tastes: a floor-standalone model and, creatively, a side table model.
Several governments are focusing on regulating air pollution by enacting stringent regulations and air quality standards, which are expected to drive the industry over the forecast period. Furthermore, WHO (World Health organization) set the air quality index for particular countries.
The Australia air purifiers market is segmented based on filter type, end use, CADR, distribution channel, regional distribution and competitive landscape. Based on filter type, the market is divided into HEPA +activated carbon, HEPA + Activated Carbon + Ion & Ozone, Pre + HEPA, HEPA and Others (HEPA + Ion & zone, Pre-Filter, and HEPA + Electrostatic Precipitators). Based on end use, the market is divided into residential and commercial/industrial. Based on CADR, the market is divided below 201 m^3/hr, 201-300 m^3/hr, 301-400 m^3/hr, and above 400 m^3/hr. Based on distribution channel, the market is fragmented into direct/institutional sales, exclusive brand outlets, multi-branded electronic stores, supermarkets/hypermarkets, and online channels.
Key market players in the Australia air purifiers market include:
- Homedics Australia Pty. Ltd.
- InovAair Australia Pty. Ltd.
- Philips Electronics Australia Limited
- Blueair AB
- Beurer Gmbh
- Winix Inc.
- Breville Group Limited
- Daikin Australia Pty. Ltd.
- Sharp Corporation of Australia Pty. Ltd.
- Andatech Pty. Ltd
Because of the lockdown measures implemented by various governments in preparation for the onset of the COVID-19 pandemic in 2020, sales of home appliances such as air purifiers, cleaning appliances, kitchen appliances, and water filtration devices increased. Rising health consciousness has contributed to an increase in the sales of air purifiers.
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“New Product launches and technology advancement in air purifiers, , rising cases of health issues such as respiratory problems and allergies, increasing consumer awareness about the benefits of good indoor air quality, and growing online purchasing trends, are expected to boost the industry growth in the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
Australia Air Purifiers Market Size By Filter Type (HEPA + Activated Carbon, HEPA + Activated Carbon + Ion & Ozone, Pre + HEPA, HEPA and Others (HEPA + Ion & zone, Pre-Filter, and HEPA + Electrostatic Precipitators)). By End Use (Residential and Commercial/Industrial), By CADR (Below 201 M^3/hr, 201 M^3/hr – 300 M^3/hr, 301 M^3/hr – 400 M^3/hr, and Above 400 M^3/hr), By Distribution Channels (Direct/Institutional Sales, Exclusive Brand Outlets, Multi-Branded Electronic Stores, Supermarkets/Hypermarkets, Online Channels), By Region, By Company, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential air purifiers market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the air purifiers market across the country.
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