Market Insights & Analysis: Kenya Two-Wheeler Tire Market (2024-30)
Projected Growth: The Kenya Two-Wheeler Tire Market size is estimated to grow at a CAGR of around 13.06% during the forecast period, i.e., 2024-30.
Comprehensive Overview of the Kenya Two-Wheeler Tire Market
Utilizing both primary and secondary research methodologies, the Kenya Two-Wheeler Tire Market report offers an in-depth analysis valuable for stakeholders and investors seeking market insights. This report delves into market dynamics, providing a detailed examination of regional trends and developments.
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Kenya Two-Wheeler Tire Market Driver: Growing Two-Wheeler Sales Due to High Unemployment to Drive the Market
High levels of unemployment in Kenya push individuals towards entrepreneurial endeavors and participation in the informal economy. Many unemployed individuals turn to activities such as motorcycle taxis, courier services, and small-scale businesses for income generation. As a result, there is a growing demand for two-wheelers to support these informal economic activities. According to the World Bank, the boda boda (motorcycle taxi) sector in Kenya employs over 1.5 million young people and contributes about USD 1.4 billion to the economy each year. This high usage of motorcycles & scooters directly drives the demand for tires in the market.
Furthermore, the growing introduction of motorcycle taxis, which are commonly called boda-bodas in African countries, has become a prominent mode of transportation, particularly in urban and peri-urban areas.
In 2023, Uber launched an electric boda in Kenya, that offers affordable, comfortable, and reliable means of mobility within the city.
Consequently, unemployed individuals turn to motorcycle taxi services as a means of generating income across the region. Therefore, the proliferation of motorcycle taxis significantly contributes to the overall sales of motorcycles, which positively generates the demand for tires in the upcoming years.
Kenya Two-Wheeler Tire Market Segmentation
By Vehicle Type
-Scooter & Moped
-Motorcycle
- Motorcycles hold a major share of the Kenya Two-Wheeler Tire Market and are expected to maintain their dominance in the coming years.
By Demand Type
-OEMs
-Replacement
By Tire Type
-Radial
-Bias
By Price Category
-Budget (Up to USD 11 Per Unit)
-Economy (USD 12 to 30 Per unit)
-Premium (Above USD 30 Per Unit)
By Sales Channel
-Online
-Multi-brand Stores
-Exclusive Outlets
-Direct
By Tire Size
-80/100-17
-100/90-17
-2.75 x 17
-3.00 x 17
-3.00 – 18
-90/90 – 17
-Others (110/80-17, 90/90-18, 100/80-17,110/70-17,150/60-17, 120/80 – 17 etc.)
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Key Players in the Kenya Two-Wheeler Tire Market
The report features major players including:
Bridgestone Corporation, Michelin, Continental AG, Yokohama TWS (Mitas), Pirelli Tyre S.p.A, Dunlop Tyres, MRF, Shinko Tyres, CEAT, and Others.
Regional Analysis
The report covers a comprehensive analysis of the Kenya Two-Wheeler Tire Market across various regions:
- East
- West
- South
- North
The research highlights development opportunities and challenges in these regions, encompassing sales growth, product pricing and analysis, growth potential, and strategic recommendations for addressing market challenges.
Key Questions Answered in the Kenya Two-Wheeler Tire Market Report
- Who are the major players in the Kenya Two-Wheeler Tire Market?
- Which region presents the most potential for the Kenya Two-Wheeler Tire Market?
- Which application area of the Kenya Two-Wheeler Tire Market is anticipated to grow significantly in the coming years?
- What opportunities exist for new market entrants?
- What is the projected market size for the Kenya Two-Wheeler Tire Market by the end of the forecast period?
- What are the growth prospects for the Kenya Two-Wheeler Tire Market?
- What is the base year considered in this market report?
- Which region holds the largest market share in the Kenya Two-Wheeler Tire Market?
- What factors are expected to drive the growth of the Kenya Two-Wheeler Tire Market?
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