SEO isn’t about just clicks anymore, it’s about connecting with people, fulfilling their needs and having them forever.
SEO acts like a compass which guides people towards your website. If you understand and implement it properly, you can make search engines understand your website in a better way and recommend it to those who are searching for it.
In this SEO guide, we’ll help you in knowing everything about SEO and how it can help you establish your online presence.
A Bit About SEO
SEO, or Search Engine Optimization, is about optimizing your website to make it appear higher on search engines and gain visibility and more audience.
Search engines helps you in many ways like –
- gaining visibility
- high ranks on search engines
- more click rates
- more conversion
- and, authority
You might be thinking about how all this happens. Well, there are small robot-like features in search engines, which are called crawlers. When people search for certain things, these crawlers look for the same and pick the most relatable content from the vast library of websites and pages.
These search engines collect that information and index those websites and pages according to their relevance to the search and show it to the user.
When you optimize your website, or implement SEO, it helps your website in ranking higher on search engines.
Keyword Research
Keywords play an important role in SEO. If SEO is a compass, then keywords are those needles that direct them.
The words that people put in the search bar to find something are called keywords. All the websites and pages that match with those keywords are shown up to the user.
Here’s how you can do it –
- Find words that people use to search for something that relates to your industry.
- These are the same keywords that you need to use in your content. This helps in increasing visits on your website as well as ranking it higher.
- While everyone focuses on head keywords, try to use more long tail keywords. They’re the best source of reaching your target audience in an effective way.
Remember to never do keyword stuffing in your content as it makes it unattractive and less appealing. We advise you to know everything about keyword research in detail.
On-page Optimization
On-page Optimization makes your website a ready-to-showoff thing. In a literal way, on-page optimization makes your website more understandable by the search engines and makes it hard for them to not notice your website.
Here’s how you can perform on-page optimization of your website-
- Content Quality
The very first step of on-page optimization is to keep high quality content on your website that is free of grammatical error and is unique.
Before anything, search engines prefer quality of content. Make sure your content includes the right keywords, and they naturally occur in it. Focus on providing value more than quantity.
- Title and description
The title and description of your content plays the same role as the newspaper heading plays in normal readers life.
They should be unique and catchy. Titles act like the front view of your website, make sure to make it appealing and hard to skip.
- Header Tags
Use tags wisely. I mean it. You might see formatting like H1, H2, H3, they have a purpose.
They’re there to help you structure your content and show it to your audience in a mannered way.
You can also include keywords in these headings. This makes search engines notice you and direct your audience to your website.
- Interlinking
Interlinking helps you direct your users to more of your content and make them spend more of their time studying what you offer.
You can use interlinking your content that’s related or provides more information about the other. Redirecting to a more detailed source will make your audience take more interest in you and see you as their problem solver.
Off-Page Optimization
On-page SEO helps you gain visibility and more audience but, off-page optimization helps in gaining authority and trust of people.
Off-page SEO is about taking actions outside your website to reach more people and gain authority over the industry. Here’s how you can build authority by off-page optimization –
Backlinks
When a reputable website uses links from your website to post on their own, it makes audiences gain trust.
Earning backlinks from websites that are authoritative and reputable not only helps your audience gain trust but search engines as well. Search engines observe these backlinks and understand that your content is being used by people to provide value to their audience.
In an indirect way, it helps in
- gaining more audience
- gaining search engine’s trust
- It also makes your website trustable and authoritative.
Social Media
Engaging on social media with your audience and customers indirectly helps you gain authority over the industry you work in. It helps you gain their trust, build a loyal audience and drive more traffic to the website.
Local SEO
If you have an offline office too, you should also keep local SEO in mind.
To achieve this, you can optimize your website for local searches by including your geographical information on your website. You should also create a Google My Business Profile and fill in the correct information of your business to make it easier to reach your local audience. You can learn more about Local SEO.
Conclusion
In conclusion, knowing SEO and implementation of it in a correct way can enhance your website’s visibility and attract a lot of organic traffic.
In this guide, we covered the important parts of SEO, like keyword research, on-page optimization and offpage Optimization. These techniques make your approach towards your audience more effective and improve your website’s ranking on search engines.
After implementing these techniques, remember, never step back from trying new things. Always keep a record of your success and where you are lacking. All this information can help you boost your approach and make your goal closer to you.