Have you ever wondered how your favourite skincare products produce their label? Is it just some kind of sticker? Or is it something more advanced and technical?
If you’re a skincare brand owner, you know how important it is to have an impressive packaging and label design. It’s the first thing that catches consumers’ attention, and you want to make sure it reflects your brand message.
In this guide for OEM bottle label printing for skincare products, we’ll talk about everything you need to know about labeling, printing, and design for your skincare products. Let’s begin.
- Understanding regulations and compliance
One of the first things you need to know before proceeding with OEM bottle label printing is to understand the skincare labeling regulations and compliance standards in your country.
These regulations can vary greatly, so it’s important to do thorough research before finalising the design. Some of the common points that you need to consider are ingredient listings, product claims, product categories, warnings, and instructions for use.
By ensuring that your label design is compliant with the regulations, you can avoid unnecessary legal and financial hurdles.
- Choosing the right material and printing technique
The next point is choosing the right material for your label design. There are several types of materials available, such as paper, vinyl, and polyester, each with its own set of advantages and disadvantages.
For example, paper labels are cost-effective but are not durable or waterproof. Vinyl labels, on the other hand, are more durable and waterproof but are more expensive.
Depending on your product, your budget, and your design requirements, you can choose the right material that suits your product.
The printing technique is also an important decision to make. There are several printing techniques available, such as flexography, digital, and screen printing.
Each technique has its advantages and disadvantages, and you need to choose the right technique based on your budget, quantity, and quality requirements.
- Designing the label
Designing the label is the most exciting part of bottle label printing. It’s the part where you can unleash your creativity and make your brand stand out.
When designing the label, there are several points to consider, such as font, color, graphics, and product information. You need to ensure that the label design is consistent with your brand message, target audience, and product niche.
It’s recommended to work with a professional designer or printing company to get the best results.
- Preparing the artwork
Once you’ve finalised the label design, it’s time to prepare the artwork for printing.
The artwork should be in the correct format and resolution and include all the necessary elements, such as the ingredient list, product category, and product claims.
You should also ensure that the artwork is optimised for the printing technique and materials you’ve chosen. Ensure to get a digital proof of the artwork before proceeding with mass production to ensure there are no errors or inconsistencies.
- Printing and quality control
The final step of the bottle label printing process is printing and quality control. Again, work with a professional packaging service provider that has experience in skincare label printing.
The printing must be done as per the specifications and regulations and that the colours and design are consistent with the artwork.
Quality control is also an important step to ensure that the final product is of high quality and free of defects.
Don’t settle for less, don’t rush the label printing process
OEM bottle label printing is an important process for every skincare brand owner. By following the above-mentioned tips, you can ensure that your label design is compliant, attractive, and high quality.
The label design is the first thing that your customers will notice, so it’s important to make a good impression. By working with a professional product design, printing, and packaging company, you can get the best results for your skincare brand.