Do you know how many books are published each year? – 500 thousand to 1 million. This is how quickly the competition is rising in the literary world.
In such a challenging environment, it’s not just new authors but even established ones who struggle to make their work stand out. The key to standing out? Smart keyword research. Choosing the right words strategically can be a game-changer, helping your work grab the attention it deserves in a crowded field.
Many tools are out there for keyword research, but the array of choices can indeed be overwhelming. That’s where this post comes in — to guide you through the process!
This post will take you through the tools designed specifically for your keyword research in the best online book publishing services.
Here Are The Tools To Help You With Keyword Research For Book Publishing
Well, keyword research is a dynamic process that involves identifying the most relevant keywords to increase a book’s visibility in online searches. Use the below tools to find the best keyword in your specific book genre.
- Google Keyword Planner
Google Keyword Planner is a versatile tool designed for advertisers, but its functionality extends well to authors and publishers. It is the best free tool out there to help you research keywords.
Using Google Keywords Planner, you can find the most relevant keyword in any book genre you will publish. As well as you can have insights into search volume, competition, and suggested bid prices.
For book publishers, this information is helpful as they can understand the popularity and competitiveness of potential keywords related to their genre or niche.
Best Used For:
- Comprehensive keyword data
- Integration with Google Ads
- Keyword filtering and sorting options
- Historical and forecasted trends
- Keyword Suggestions
SEMrush was initiated as an online visibility management tool. However, it is now largely used for keyword research to cover various aspects of digital marketing. For book publishers, SEMrush provides a robust set of tools to collect the most relevant keyword research to enhance overall online presence.
Whether it’s refining keyword strategies, understanding competitors, or optimizing advertising efforts, SEMrush is best in the realm of book publishing.
Best Used For:
- Generates long-tail keywords
- Trending keyword suggestions
- Market Explorer
- Google Trends
Google Trends is a popular and most useful tool for keyword research. As staying on top of the trending topics is essential for authors to capitalize on current interests, Google Trends just provides that.
It tells you about the popularity of specific search queries over time. Authors can use this tool to identify emerging trends and align their content with the latest interests. This way, they will ensure that their books stay relevant and appealing to a present-day audience.
Best Used For:
- Real-time data on search trends
- Geographical insights
- Custom date range selection for historical data
- Visual representation of data
- KDP Rocket
Formerly known as Publisher Rocket, KDP Rocket is designed explicitly for authors looking to publish on Kindle. This tool simplifies the keyword research process for Kindle Direct Publishing (KDP), helping authors identify profitable niches, assess competition, and optimize their book listings.
KDP Rocket’s approach helps authors make informed decisions at each stage of the publishing process, from ideation to marketing.
Best Used For:
- Book title and subtitle optimization suggestions
- Keyword tracking and analytics
- Kindle-specific optimization
- Ahrefs
While traditionally associated with SEO and website analysis, Ahrefs is considered one of the most powerful tools for authors. It benefits all authors and publishers involved in online content creation.
Ahrefs offers insights into keyword competitiveness, search volume, and backlink analysis. Authors can use Ahrefs to refine their keyword strategy and enhance the online visibility of their books, not only on dedicated book platforms but also on their websites or blogs.
Best Used For:
- Rank tracking for keywords over time
- Backlink analysis
- Competitive SEO analysis
- Keyword difficulty scores
- Helium10 Cerebro
Helium 10 is a suite of tools tailored for Amazon sellers, and Cerebro specifically focuses on keyword research. For book publishers relying on Amazon’s platform, Helium 10 Cerebro provides essential data on search volume and related keywords.
This information is instrumental in creating effective book titles, descriptions, and backend keywords that align with the preferences of Amazon’s vast customer base.
Best Used For:
- Amazon-specific metrics
- Reverse ASIN lookup
- Competitor keyword analysis
Conclusion
Therefore, the tools mentioned above cater to the unique needs of authors and publishers. From offering insights into search behavior, competition analysis, and trends, they are best to be used. Using these tools, you can enhance the visibility of your book and reach a broader audience.