By now, almost everyone in the book industry appreciates social media’s promotional value but is also more realistic about it. In the early days, the book publicity value of posts was questioned, and then some may have become overly optimistic about their weight. With as much experience as we have today, more is understood about the role of social media in promoting books and many other products. Undoubtedly, it has value, but much depends on the author making the post and their fan base. For example, in the young adult genre, fans may be excited more quickly than in other categories.
One of the things that’s become clear is the value of online posts to increase the audience of anything – other online promotional content or traditional media coverage. It suggests you want a multi-pronged book publicity program that engages many target audiences. Competition in bookselling today means it takes more than two or three “publicity hits” to generate consistent book sales. If you aspire to higher volume sales, you’ll need to boost visibility even more and promote consistently to your intended audiences. It’s also why PR plans and knowing your goals from the start are necessary. They will drive your choices.
Authors’ websites are also a must these days, and while you don’t need an elaborate one, you do want to make a good impression. What’s certain is that many people considering reading (and buying) your book will hop online and search for your site. It’s a way for them to become more interested if you structure the content skillfully. Images and videos can also be persuasive; if you have them, post them on your website. The technical consideration of smartphone friendliness is also crucial. Ensure that your site design opens quickly and is readable on phones. Each year, their use and importance increase.
What makes an ideal social media post for book promotion? There isn’t a single answer to that question, but there are ways to make yours most effective. Understanding what works best with your audience takes trial and error in the beginning. While you can make some educated guesses, there is nothing like a real-life experience. It would be best if you also decided whether to be informational or entertaining – or both. The best posts bring likes and shares, which broaden your audience. Guest posting on blogs and appearing in the media are also ways to introduce yourself and your boo to more people. They also help sell books.
Business Name:- Smith Publicity, Inc.
Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034
Phone:- 856-489-8654