According to a new report by Expert Market Research titled, “Middle East and North Africa Extruded Snack Food Market Analysis, Growth, Share, Size, Report and Forecast 2024-2032″, the Middle East and North Africa extruded snack food market reached a value of about USD 2.33 million in 2023. Aided by growing adoption of western food culture and rising number of health-conscious consumers, the market is projected to further grow at a CAGR of 4.10% between 2024 and 2032 to reach a value of nearly USD 2.95 million by 2032.
Extruded snack foods refer to products derived through the extrusion process, wherein a set mixture of ingredients is forced through an opening in a perforated plate or die, cut to a specified size, and then expanded by heat and pressure. The products encompass a diverse range of savoury snacks, including cheese balls, corn curls, tortilla chips, and others. These snacks have witnessed surging popularity due to their distinct taste, crunchiness, and prolonged shelf life. In the Middle East and North Africa, they align seamlessly with the traditional culture of snack consumption during gatherings, events, and casual meetings.
The Middle East and North Africa extruded snack food market growth is driven by the accelerated urbanisation and the proliferation of modern retail formats such as supermarkets, hypermarkets, and convenience stores. These contemporary shopping venues offer consumers a wide variety of choices and often promote snack foods through attractive marketing strategies and offers, enticing impulsive purchases.
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As per the Middle East and North Africa extruded snack food market trends, there is a noticeable shift towards premiumisation. As disposable incomes increase, consumers are seeking more gourmet and exotic flavour profiles, such as truffle oil, shawarma, or spicy hummus, which cater to both the local palate and the international taste. This inclination towards unique flavours has prompted manufacturers to invest in R&D, fostering market expansion.
Furthermore, as health and wellness trends permeate the region, there is an increasing demand for healthier extruded snack variants. Consumers are now more aware of the ingredients in their food and are gravitating towards snacks fortified with proteins, fibres, or those that are gluten-free. The addition of superfoods, such as quinoa or chia seeds, in these snacks also amplifies the Middle East and North Africa extruded snack food market demand.
On the backdrop of the current global scenario, the convenience factor remains paramount. With increasingly busy lifestyles and higher dual-income households, the convenience offered by ready-to-eat extruded snack foods is invaluable. Moreover, the growing youth population in the region, known for its inclination towards western eating habits, is another factor fortifying the market’s stance.
The Middle East and North Africa extruded snack food market analysis suggests a dynamic and robust growth trajectory over the forecast period. The interplay of traditional consumption patterns with modern lifestyle changes, the influence of retail structures, and the incessant innovation in flavour and health profiles ensure that the extruded snack food market in the region remains buoyant and thriving.
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Market Segmentation
The market can be divided based on type, distribution channel, and country.
Market Breakup by Type
• Potato
• Corn
• Rice
• Tapioca
• Mixed Grains
• Others
Market Breakup by Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Food Stores
• Online Retail
• Others
Market Breakup by Country
• Saudi Arabia
• United Arab Emirates
• Egypt
• Iran
• Israel
• Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Middle East and North Africa extruded snack food market. Some of the major players explored in the report by Expert Market Research are as follows:
• Hunter Foods LLC
• Al-Rimal Group
• Others
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