The ‘Global Male Grooming Products Market Analysis, Growth, Share, Size, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global male grooming products market, assessing the market on the basis of its segments like product, price range, distribution channel, and region.
The report studies the latest updates in the market, along with their impact across the market. It also analysis the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
Male Grooming Products Market Price, Share, Size, Growth, Trends, Industry Report, Key Player, Major Segments and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
• Forecast CAGR (2023-2028): 5.1%
The growing awareness among male consumers regarding their personal wellbeing and appearance is a significant driver for global male grooming products market. Also, the growing influence of social media along with men’s expectations of looking attractive are increasing the demand for male grooming products.
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Also, a positive outlook for global market for male grooming products is being presented by the expanding use of various skincare and grooming products in salons and spas to improve the efficacy of skin treatments. Top brands are now launching exclusive male product lines and male versions of their best-selling lotions for anti-ageing, fairness, and sunscreen.
E-commerce is becoming more and more popular for the purchase of male grooming products due to its ease of use and availability of a wide range of product options, which is a significant driver for the market for male grooming products. Changing lifestyles, increasing skincare awareness, and higher disposable income are further contributing to the market expansion of male grooming products.
At regional level, Asia Pacific is expected to witness rapid growth in the male grooming products market due to the growing e-commerce industry, increasing interest in grooming products, and sizable male youth populations. Men frequently utilise skin care and body shaving products in the Asia Pacific area, which supports the growth of the regional market.
Male Grooming Products Industry Definition and Major Segments
Male grooming products are those products that men use to groom themselves and make themselves look and feel better. Mens grooming supplies include everything from basic skin and hair care products, to shaving aids, and after shave products. These products are designed for use by males, as they are adapted to suit the skin texture of males.
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Based on product, the market is segmented into:
• Male Toiletries
• Electric Products
• After Shave Lotions
• Others
On the basis of price range, the market is bifurcated into:
• Mass Products
• Premium Products
By distribution channel, the market is categorised into:
• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others
On the basis of region, the market is divided into:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Male Grooming Products Market Trends
A key trend in the market is that men are spending more money on grooming products as a result of changing ideas of traditional masculinity brought on by the rise in popularity of metrosexual lifestyles and the growing influence of celebrities and influencers. The demand for global male grooming products market is also being fuelled by an increase in the number of men’s salons around the world.
In addition, certain market players are creating new electrical products, such as shavers, by combining new performance traits with advanced technology. Prominent companies are also investing in marketing initiatives and promoting their products on social media platforms like Facebook and Twitter.
The desire for safe, all-natural, organic, and non-cruelty grooming products has grown recently. The global market for male grooming products has seen an increase in demand for organic, natural, and clean-label products due to growing consumer knowledge of the negative effects of several chemical compounds widely used in grooming products. The premiumisation of the market for men’s grooming products and the rising importance of clean-label ingredients are further supporting the male grooming products market growth.
Key Market Players
The major players in the global male grooming products market report are:
- Unilever plc
- Procter & Gamble
- Edgewell Personal Care
- Beiersdorf
- Koninklijke Philips N.V.
- L’Oréal Paris
- Panasonic Corporation
- Others
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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