Teori Semiotika Roland Barthes Pdf Download [TOP] 💡

Teori Semiotika Roland Barthes Pdf Download [TOP] 💡



 
 
 
 
 
 
 

Teori Semiotika Roland Barthes Pdf Download

ini adalah setidaknya beberapa gambar yang sistematik menunjukkan keberadaan representasi budaya dari unsur religi dan mitos etnis tiongkok, yang terdapat pada film karya marvel yaitu shangchi and the legend of ten rings. dalam penelitian berikut, peneliti menggunakan teori analisis dari roland barthes, yaitu semiotika kultural yang merupakan semiotik khusus untuk menelaah sistem tanda yang berlaku dalam suatu kebudayaan tertentu. peneliti menggunakan metode deskriptif kualitatif. metode penelitian kualitatif digunakan oleh peneliti untuk mendeskripsikan makna pesan semiotika kultural yang terdapat dalam film shang-chi shang-chi and the legend of ten rings, dengan cara pengumpulan data menggunakan metode simak dan catat. metode simak dan catat dilakukan pengumpulan data langsung terhadap objek penelitian, dengan cara menonton berulang-ulang dan mengamati dengan teliti dialog-dialog serta adegan-adegan dalam film shang chi.

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in this study, the researcher used the qualitative research method, which was used by researchers to describe the meaning of the cultural semiotics of the target culture. the target culture in this study is the indonesian culture, and the semiotics used to study the target culture are roland barthes cultural semiotics. barthes’ cultural semiotics is a special semiotic to study the sign system that applies in a particular culture. researchers used the qualitative data collection techniques that were carried out directly to observe the objects of the study. the data collection techniques used were the note method. the note method is carried out by direct observation of the object of study, by watching repeatedly and observing carefully the dialogues and scenes in the roland barthes film. the research results found cultural representations of the indonesian culture, such as the ching beng festival, the day of the dead, and mythological creatures of the indonesian ethnic legends. the cultural representation of ching beng festival was found in the indonesian film makan makan. makan makan movie is not only a celebration of the ching beng festival, but also a dialogue between the community and the mythical creatures that are found in the indonesian legends.

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The objective of this research is to reveal the meaning of Covid-19 memes in social media using study of Roland Barthes semiology. In addition, this research also explains the social representation in Covid-19 memes. The method of the research is qualitative descriptive using technical analysis of Roland Barthes semiology. The technique of collecting data is based on two resources. The primary data are collections of memes about Covid 19 in some social media, such as Instagram, Facebook, and Web Blog. The secondary data are references supporting the topic of the research. In validity technique, the primary data are collected based on the topic of the discussion. After that, the data are processed descriptively by explaining, and comparing the information gained from many resources. Then, the data are reduced and presented. The result of the study shows that the creators tried to reveal social condition through Covid-19 memes. The social conditions were presented in some types of memes, namely critical memes, parodist memes, and motivational memes. In relation to meaning presentation, some social problems were revealed Covid-19 memes.
Advertising is a way to promote a product, brand or service to consumers to create interest, attention and sales. Advertisements can take many forms, from print media to interactive videos. The importance of advertising for companies is to reach many consumers by using media or platforms to be known to the public. This study uses a qualitative descriptive method with data collection techniques to see Go-Jek advertisements on the youtube channel. Youtube is a video web-based mass media that facilitates users to share videos, which also has an active role as an advertising medium today. We can easily find various advertisements every time we open YouTube. The purpose of this study was to determine the marketing communication strategy of the Go-Jek Ad version of Cerdikiawan. The theory used in this study is a marketing communication strategy, especially a strategy for compiling messages through social media youtube. Researchers used a semiotic analysis approach according to Roland Barthes in order to be able to study the meaning contained in the advertisement qualitatively. The results of this study indicate that the Go-Jek version of the Cerdikiawan advertisement is able to make suggestions to the audience, especially millennials, that anyone can become their own version of an intellectual by utilizing all existing creativity. And they will always use the Go-Jek application because it is the work of the nation’s children and also this application is very helpful in everyday life.
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